In order to convert marketing into genuine sales and genuine sales into life long customers, the target audience needs to be moved by the advertisement. Simply having the best deals or the ideal location no longer cuts it for those traveling. It's about the overall experience that the guest can have and being able to envision themselves enjoying every aspect of what your accommodation has to offer. Are you a luxury resort with an extensive list of daily activities, immaculate spas, and 5-star dining? Maybe you are a fun centrally located hostel with phenomenal activities, the best rooms in the city, and amazing perks. Either way your accommodation has a story to tell, and being able to accurately capture that story through videography and photography is essential to showing your target clientele that their dreams can come true, with you.