1. A comprehensive list of content topics that are in line with the client’s brand and target audience.
2. A detailed editorial calendar outlining when the content should be posted and which platform it should be posted on.
3. Social media best practice guidelines tailored to the particular platform, including recommendations on how to craft headlines, body text, images, video, etc.
4. Sample posts and visuals for inspiration when creating post content.
5. Analytics tools to measure reach, engagement and results with recommended KPIs (Key Performance Indicators).
6. Strategies for leveraging user-generated content from followers and fans of the clients’ social profiles.
7. Suggested budget allocation for social ads/promotions (if applicable).
8. Guidelines on responding to customers’ inquiries or complaints through social channels in a timely manner.