What's included

• Brief (to know your brand)

  This is the roadmap for both of us: ensuring that I, as a designer, know the project's goals, target audience, messaging, and visual style you want for your brand.

• Moodboards

  Two moodboards, two different creative routes: Based on the insights from the brief. Each might include photography, colors, typography, and graphic design samples to communicate the intended look and feel of your brand. The client should pick one of the moodboards as the project's creative direction.

• Complete Logo Suite

  A complete logo package: including a primary logo, a secondary logo and bub-mark logos.

• Color Palette

  Receive a carefully crafted color palette that reflects the essence of your brand's personality.

• Typography

  Receive a font system: for headings, subheadings, and body text, along with samples of how they will be used.

• Brand Elements

  Include a brand pattern and/or icons to help tie your brand elements together.

• Basic Brand Guidelines

  A document wich includes logo suite's correct uses, color palette, font and mockups (to know how the brand should be look in specific contexts)