1. Monthly Content Planning and Calendar:

This service involves the development of a structured plan for creating and publishing content over a one-month period. It provides a clear roadmap for your client's content creation efforts.

Content Strategy Alignment: Ensuring that the content aligns with the client's overall marketing and business objectives.

Content Ideas Generation: Brainstorming and proposing creative ideas for videos, blog posts, and other content types that resonate with the target audience.

Content Calendar Creation: Creating a month-long calendar that outlines what content will be produced, when it will be published, and on which platforms or channels.

Timely Planning: Considering relevant events, holidays, or industry trends to ensure that the content remains current and engaging.

2. Social Media Platform Analysis and Recommendations:

This service involves a thorough evaluation of the client's current presence on social media platforms, followed by strategic recommendations to enhance their performance.

Platform Assessment: Assessing the client's presence on various social media platforms (e.g., Instagram, YouTube, TikTok) to gauge their effectiveness in reaching and engaging the target audience.

Competitor Analysis: Analysing the social media presence and strategies of competitors to identify strengths, weaknesses, and opportunities.

Recommendations: Providing tailored suggestions and actionable steps to optimise the client's social media profiles, content strategy, posting frequency, and engagement tactics.

3. Content Performance Reporting:

This service involves tracking and analysing the performance of the content created and posted. It provides valuable insights into what's working and where improvements can be made.

Metrics Tracking: Monitoring key performance indicators (KPIs) such as engagement rates, reach, click-through rates, and other relevant metrics.

Analysis and Interpretation: Evaluating the data to understand which types of content are resonating with the audience and contributing to the client's goals.

Reporting: Compiling the findings into a comprehensive report that outlines the performance of the content and provides actionable recommendations for future content creation.

4. 1-Hour Content Strategy Consultation (Ongoing):

This is a recurring one-hour consultation focused on refining and optimizing the client's content strategy. It provides an opportunity to discuss progress, address challenges, and explore new opportunities.

Strategy Refinement: Reviewing the current content strategy and identifying areas for improvement based on performance data and evolving business goals.

New Opportunities: Discussing emerging trends, platforms, or content formats that may present new opportunities for the client's content strategy.

Goal Alignment: Ensuring that the content strategy remains aligned with the client's broader marketing and business objectives.

These services collectively enhance the effectiveness of your content creation efforts, providing valuable insights, strategic direction, and performance tracking. They contribute to a holistic and data-driven approach to content creation and strategy.