Email Sequences for Fiction Authors by Katie O’ConnellEmail Sequences for Fiction Authors by Katie O’Connell
Email Sequences for Fiction AuthorsKatie O’Connell
Cover image for Email Sequences for Fiction Authors
I'm here to support you with your book launch - it's a lot to manage all the marketing and you don't have to do it alone! I've written thousands of emails that converted for B2B brands, product launches, and campaigns. Now I'm bringing that same strategy to book launches.
Note: The email sequences listed in this package is a suggested framework. We can adjust the number of emails, timing, order, and content to fit your goals, audience, and comfort level.
WHAT'S INCLUDED: • 7 emails written in your voice • Subject line for each email • Preview text for each email EMAIL SEQUENCE:
Cover reveal
Pre-order open
ARC callout
Launch week countdown
Launch day
Last chance
Thank you/what's next
One round of optional revisions is included in each email sequence.

Email Options Include
New Reader Welcome Email Sequence for Authors
I'll write a 5-email welcome sequence for new subscribers that introduce your world, your voice, and your books in a way that feels personal.
WHAT'S INCLUDED:
5 emails written in your voice
Subject line for each email
Preview text for each email
EMAIL SEQUENCE:
Welcome and thank you for subscribing (Deliver your reader magnet, if you're offering one)
What genres you write and how your books are different
Writing process or inspiration, book recs, and other related value
Share your main series or most popular book and link to them
How to join your ARC team or other groups, release dates, events, and expectations on communication frequency

ARC Team Onboarding Email Sequence
I'll write a 5-email ARC onboarding sequence that makes your readers feel valued, informed, and excited to leave reviews.
WHAT'S INCLUDED:
5 emails written in your voice
Subject line for each email
Preview text for each email
EMAIL SEQUENCE: I summarized the sequence here if you want to learn more: https://substack.com/home/post/p-199632186

Series Continuation Email Sequence for Authors You have readers who loved book one. Now book two is coming. This is the sequence that brings them back, rebuilds the excitement, and turns one-time readers into series fans.
I'll write a 5-email sequence to reignite reader excitement and drive pre-orders and sales for your next book.
WHAT'S INCLUDED:
5 emails written in your voice
Subject line for each email
Preview text for each email
EMAIL SEQUENCE:
Announce the next book is coming
Recap book one without spoilers
Tease new characters, settings, or stakes
Pre-order announcement to drive early sales
Launch reminder for final push to purchase
FAQs

Contact for pricing
Duration1 week
Tags
Active Campaign
Beehiiv
Flodesk
Kit
MailChimp
MailerLite
Microsoft Office 365
Substack
Copywriter
Service provided by
Katie O’Connell Chicago, USA
2
Followers
Email Sequences for Fiction AuthorsKatie O’Connell
Contact for pricing
Duration1 week
Tags
Active Campaign
Beehiiv
Flodesk
Kit
MailChimp
MailerLite
Microsoft Office 365
Substack
Copywriter
Cover image for Email Sequences for Fiction Authors
I'm here to support you with your book launch - it's a lot to manage all the marketing and you don't have to do it alone! I've written thousands of emails that converted for B2B brands, product launches, and campaigns. Now I'm bringing that same strategy to book launches.
Note: The email sequences listed in this package is a suggested framework. We can adjust the number of emails, timing, order, and content to fit your goals, audience, and comfort level.
WHAT'S INCLUDED: • 7 emails written in your voice • Subject line for each email • Preview text for each email EMAIL SEQUENCE:
Cover reveal
Pre-order open
ARC callout
Launch week countdown
Launch day
Last chance
Thank you/what's next
One round of optional revisions is included in each email sequence.

Email Options Include
New Reader Welcome Email Sequence for Authors
I'll write a 5-email welcome sequence for new subscribers that introduce your world, your voice, and your books in a way that feels personal.
WHAT'S INCLUDED:
5 emails written in your voice
Subject line for each email
Preview text for each email
EMAIL SEQUENCE:
Welcome and thank you for subscribing (Deliver your reader magnet, if you're offering one)
What genres you write and how your books are different
Writing process or inspiration, book recs, and other related value
Share your main series or most popular book and link to them
How to join your ARC team or other groups, release dates, events, and expectations on communication frequency

ARC Team Onboarding Email Sequence
I'll write a 5-email ARC onboarding sequence that makes your readers feel valued, informed, and excited to leave reviews.
WHAT'S INCLUDED:
5 emails written in your voice
Subject line for each email
Preview text for each email
EMAIL SEQUENCE: I summarized the sequence here if you want to learn more: https://substack.com/home/post/p-199632186

Series Continuation Email Sequence for Authors You have readers who loved book one. Now book two is coming. This is the sequence that brings them back, rebuilds the excitement, and turns one-time readers into series fans.
I'll write a 5-email sequence to reignite reader excitement and drive pre-orders and sales for your next book.
WHAT'S INCLUDED:
5 emails written in your voice
Subject line for each email
Preview text for each email
EMAIL SEQUENCE:
Announce the next book is coming
Recap book one without spoilers
Tease new characters, settings, or stakes
Pre-order announcement to drive early sales
Launch reminder for final push to purchase
FAQs

Contact for pricing