Complete visual identity - from logo to brand guidelines.

Mark Repa

(3)

Starting at

3,700

About this service

Summary

I offer a comprehensive visual identity that's build upon a solid foundation. As a first step, we take into account a lot of what your brand does, what are it's needs, who's the audience, what are your core values and so on.

After we identify all possible needs/problems, we start exploring visual concepts that will best align with your company and target audience. The end result is a complete visual identity comprised of tailored brand assets, from logo to colors, typography, unique visual collaterals and a brand manual that will encapsulate everything that was created throughout the process. Integrating the brand concept in all graphic assets, helps for a consistent visual language that reflects your brand values and personality.

Process

Discovery/Research Here, we define how your brand builds identification with its target market, your brand's goals & objectives, brand attributes, competition, its actual image, and new visual directions to pursue further. Lastly, in this stage, we discover new brand concepts. This stage comprises 1-on-1 video meetings with pre-branding questionnaires, a brand personification exercise, and a mood-boarding session.

Conceptualization Based on the information gathered in the first stage, I use the newly defined brand concepts instead of focusing solely on logo creation in 3 different visual directions. Showcasing the visual communication using patterns, colors, typography, photographic style, textures, logo application, and key visuals.

Revisions & final adjustments. After presenting the brand concepts, we narrow it down to a single one, making adjustments according to feedback and applying it to any other needed materials. Finally, we will proceed further with all deliverables.

What's included

Logo package
A complete logo package with all the necessary logo versions (vertical and horizontal versions, print (CMYK) and digital (RGB) color versions and brandmark). All logos will be exported into common file types - .ai, .pdf, .svg, .png, .jpg.
Brand collaterals
Visual brand materials for digital and print use - banners, posters, stationery, signage, ad banners, social media package (post, story post, cover), website key visuals, icon pack, and illustration pack (if needed).
Brand guidelines
A visual guideline that encapsulates all the design assets, followed by a set of rules for each chapter (logo, brand colors, typography, photography, icons, illustration, and other visual brand materials). This document reassures the correct application of the visual brand materials in the digital and printed medium.

Example projects

kink - brand identity

Recommendations

(5.0)

Catalin Rusu

Client • Jul 17, 2024

Recommended

Mark is one of the most thoughtful designers I worked with. His human-centered approach not only creates captivating visuals, but also attracts the right kind of clients. Every engagement was handled with refreshingly clear communication, on-time, and produced quality results. I have full confidence in Mark's ability to excel in any future project.

Andrei Coman

Client • Jul 16, 2024

Recommended

I have worked alongside Mark on several projects and I can say that he is a very talented designer. He is very passionate about every piece he produces, brings a unique and creative approach to every project by delivering visually striking designs while also solving customer's problems. I highly recommend him because his dedication to this craft makes him a true professional.

Stefan Asafti • Libraria de Design

Client • Jul 16, 2024

Recommended

I've been working with Mark on many projects, ranging from educational materials and online content creation to brand identity design and brand strategy. Mark has a deep understanding of how to find and connect the building blocks of any visual identity into one cohesive story that will have a positive impact on customers' lives. He is a problem-solver first, and a designer second.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist