Brand Identity Design
Leana Carvin
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About this service
Summary
What's included
Brand Strategy & Research
My design process begins with having a consultation video call in order to better understand your business and flesh out your brand.
Mood Board & Creative Direction
I will create options of mood board proposals aligned with your brand goal as well as key concept terms before we start designing your brand identity.
Logo Design
Based on the chosen moodboard, I will create different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.
Color Palette
A unique and relatable color palette can help your customers understand your vision and personality for your brand. I will provide your brand's color palette, including primary and secondary colors.
Typography Suite
A typeface can set the tone for your brand and set the mood of your message. I will provide two typefaces that reflect your brand's values and tone.
Brand Elements
Brand graphics that enhance your logo, increase brand recognition, improve brand identity, and make a positive impression on your customers. This includes a Favicon, Backgrounds, and Icon package.
Brand Guidelines
The Brand Guidelines are used to maintain brand consistency across channels. It includes a description of your brand, color palette, typography, patterns, logo usage, and brand application. This will be your guide to making your brand grow and thrive.
Mockups
A high-fidelity representation of your visual identity, including letterheads, business cards, envelopes, flyers, T-shirts, and so on.
Skills and tools
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