Brand Identity Design

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About this service

Summary

This service is perfect for entrepreneurs, small businesses, or individuals with a business plan, but lacking the visual elements to complete and launch their business.
As part of my visual identity service, you will receive essential visual assets that will help ensure that your brand is cohesive, empathetic, and communicates clearly to your target audience. The visual design deliverables will be ready for publishing on your website or other large-scale branded materials, conveying your brand's personality, consistency, trustworthiness, value, and mission.

What's included

  • Brand Strategy & Research

    My design process begins with having a consultation video call in order to better understand your business and flesh out your brand.

  • Mood Board & Creative Direction

    I will create options of mood board proposals aligned with your brand goal as well as key concept terms before we start designing your brand identity.

  • Logo Design

    Based on the chosen moodboard, I will create different logo proposals that you can choose from. The final delivery includes the Primary Logo, Secondary Logo, and Logomark.

  • Color Palette

    A unique and relatable color palette can help your customers understand your vision and personality for your brand. I will provide your brand's color palette, including primary and secondary colors.

  • Typography Suite

    A typeface can set the tone for your brand and set the mood of your message. I will provide two typefaces that reflect your brand's values and tone.

  • Brand Elements

    Brand graphics that enhance your logo, increase brand recognition, improve brand identity, and make a positive impression on your customers. This includes a Favicon, Backgrounds, and Icon package.

  • Brand Guidelines

    The Brand Guidelines are used to maintain brand consistency across channels. It includes a description of your brand, color palette, typography, patterns, logo usage, and brand application. This will be your guide to making your brand grow and thrive.

  • Mockups

    A high-fidelity representation of your visual identity, including letterheads, business cards, envelopes, flyers, T-shirts, and so on.


Skills and tools

Art Director
Graphic Designer
Brand Strategist
Adobe Suite

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