I communicate with the client to understand their needs and requirements for the logo. I find out about the target audience, brand style, colors, elements that should be included.
Research and conceptualization:
I conduct research on competitors and other similar brands to identify trends in the industry.
I create ideas and concepts for the logo, taking into account the requirements received from the client.
Sketches and drawings:
Start creating drawings and sketches for the logo. I use hand drawings or graphic programs such as Adobe Illustrator to create variations of the logo.
Present concepts to the client:
Present your ideas and concepts to the client in the form of visual presentations or sketches.
Selecting a concept:
After discussing with the client, I choose the option that best suits their needs and requirements.
Logo design:
I carry out a more detailed development of the selected concept. I create a vector logo in a design program that will allow me to maintain high quality for various media.
Testing and corrections:
I test the logo on different backgrounds to make sure it looks good in different conditions. I make the necessary adjustments if necessary.
Finalize the project and produce files:
After the client has approved the final version, I prepare all the necessary files in different formats (EPS, JPEG, PNG, etc.) and send them to the client.
What's included
Logo design
The client receives the logo in different formats, the view with mocaps, that is how it should look in real life.