Branding with a Purpose

Ashley Strandberg

Starting at

$

499.99

About this service

Summary

Craft a memorable brand that truly represents your business. I create cohesive brand identities that include everything from strategy and typography to a tailored style guide, so your brand connects with your audience and stands out. Together, we’ll build a brand presence that reflects your unique vision and values.

Process

1. Discovery Session
We start with a deep dive into your business goals, values, and target audience. This helps shape the direction of your brand identity.
2. Brand Strategy
Next, we define the core elements of your brand—such as your mission, tone, and vision—to ensure a consistent and effective brand message.
3. Visual Identity Design
I’ll develop visual concepts and elements that capture the essence of your brand, allowing you to see different options before we finalize.
4. Refinement & Feedback
We’ll refine the designs based on your feedback, adjusting details until we achieve a look that’s uniquely you.
5. Style Guide Creation
Once finalized, you’ll receive a style guide with your brand colors, fonts, logo usage guidelines, and visual identity basics to maintain brand consistency.
6. Delivery & Launch
Finally, you’ll receive all design files and assets in multiple formats (PDF, Google Docs). I’ll also guide you through using your new brand effectively as you launch.

FAQs

  • How long does the branding process take?

    The timeline varies based on project complexity and your responsiveness with feedback. Typically, it takes from 5-10 days from start to finish.

  • Will I own the rights to my brand assets?

    Yes, once the project is completed and final payment is made, you’ll have full ownership and usage rights for all brand assets.

  • Can I make changes to my brand later?

    Absolutely. Your brand is a dynamic asset that can evolve over time. I provide a style guide to help you maintain consistency, and I’m available for updates or additions as your business grows.

  • How does the feedback and revision process work?

    I welcome your input and provide 2 rounds of revisions to make sure you’re thrilled with the final result. We’ll work together to refine the details until you’re satisfied.

What's included

  • Brand Strategy Guide

    A document outlining your brand's mission, vision, values, and target audience. This serves as the foundation for all branding and marketing efforts, ensuring consistency across platforms.

  • Color Palette & Typography

    A custom color scheme and font pairing that reflects your brand's personality, with HEX codes, RGB, and CMYK values, as well as font files and usage guidelines.

  • Brand Style Guide

    A comprehensive style guide covering logo usage, color palette, typography, and visual elements. Ensures consistent branding across all materials.

  • Brand Imagery and Iconography

    A selection of custom or curated images, icons, and visual elements that match your brand’s aesthetic. Includes guidelines for photography style and icon usage.

  • Tone and Voice Guidelines

    Defines the personality, tone, and language style of your brand to maintain a consistent voice in written communications.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Web Designer

Canva

Google Apps

Squarespace

Industries

Local Business

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