Custom Animated GIF Creation for Engaging Content

Chayanuch Thitichayaporn

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About this service

Summary

Enhance your digital content with custom animated GIFs that capture attention and convey your message in a dynamic and engaging way. I specialize in creating high-quality animated GIFs tailored to your brand’s needs, perfect for social media, marketing campaigns, websites, and more.

Process

1. Initial Consultation

Goal: Understand the client’s vision, objectives, and specific needs for the GIF.

Activities:

• Discuss the purpose of the GIF (e.g., marketing, social media, website).

• Identify the target audience and desired message.

• Determine the style, color palette, and any branding elements to include.

• Agree on the format, size, and platform requirements.

2. Concept Development

Goal: Develop the creative concept and outline the animation flow.

Activities:

• Create a storyboard or visual outline of the animation.

• Present initial concept sketches or mockups to the client.

• Gather feedback and make necessary revisions.

• Finalize the concept and animation flow.

3. Design and Animation

Goal: Bring the concept to life through detailed design and animation.

Activities:

• Design the individual frames and elements needed for the animation.

• Animate the GIF using appropriate software (e.g., Adobe After Effects, Photoshop).

• Ensure smooth transitions and looping.

• Perform an initial quality check to ensure alignment with the client’s vision.

4. Review and Revisions

Goal: Refine the animation based on client feedback.

Activities:

• Present the first draft of the animated GIF to the client.

• Collect feedback and suggestions for improvement.

• Implement up to two rounds of revisions to perfect the animation.

• Finalize the animation once the client is fully satisfied.

5. Final Delivery

Goal: Provide the client with all necessary files and formats for implementation.

Activities:

• Export the finalized GIF in the agreed-upon format(s) and resolution(s).

• Provide additional formats if requested (e.g., MP4, WebP).

• Deliver the final files via a download link or directly through Contra.

• Optionally, provide source files and a usage guide.

6. Implementation Support (Optional)

Goal: Ensure the GIF is successfully integrated and functions as intended.

Activities:

• Offer guidance on embedding and using the GIF on various platforms.

• Assist with troubleshooting any issues related to display or performance.

• Confirm that the GIF meets the client’s expectations in the live environment.

7. Follow-Up

Goal: Ensure client satisfaction and discuss potential future projects.

Activities:

• Check in with the client after implementation to gather feedback.

• Address any additional needs or minor adjustments.

• Discuss possibilities for future collaborations or additional services.

What's included

Initial Concept and Storyboard
A detailed storyboard outlining the flow and key frames of the GIF. Concept sketches or mockups to visualize the idea before animation begins. Feedback and revision round to finalize the concept.
High-Resolution Animated GIF
A high-quality animated GIF file in standard web format (.gif). Optimized for fast loading and seamless looping. Size and resolution tailored to the intended platform (e.g., social media, website, email).
Alternate Formats (Optional)
The GIF file in additional formats such as MP4 or WebP for broader compatibility. Resized versions of the GIF to fit various platforms (e.g., Instagram Story dimensions, website banners).
Source Files (Optional)
Original source files (.psd, .ai, .ae, etc.) if requested, allowing for future edits. Layered files with organized elements for easy modifications.

Skills and tools

Illustrator

2D Animator

Animator