What's included

• Phase 1: Discovery and Analysis (Research & Kickoff)

  - Initial client analysis document and project objectives. - Empathy map and/or personas (user profiles). - User journey map. - Competitor analysis report (benchmarking). - Project scope definition (list of core functionalities).

• Phase 2: Information Architecture and User Flows

  - User flow diagrams. - Product sitemap (hierarchical navigation structure). - Initial low-fidelity wireframes in Figma. - Feedback and iterative adjustments to the user flow.

• Phase 3: Visual Design and Interactive Prototypes

  - High-fidelity user interface (UI) designs in Figma, aligned with your brand identity (colors, typography, styles). - Initial Design System: reusable components, style guides, and patterns. - Clickable interactive prototype in Figma (functional simulation for testing and presentations). - Presentation of the design for stakeholder validation.

• Phase 4: Usability Testing and Validation

  - Refined prototype after usability testing with real or simulated users. - Report on observations and recommended improvements from testing. - Documentation of design functionalities for the development team.

• Phase 5: Final Delivery and Handoff to Development

  - Organized Figma files, ready for development. - Detailed handoff guide for developers, including design specifications. - Export of graphic assets (images, icons, etc.). - Post-delivery support during the initial implementation phase (optional).