Website Redesign and Revamp
Luke
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About this service
Summary
The website revamp project aims to enhance user experience and modernize the brand's online presence through a fully responsive design. Key deliverables include wireframes, a comprehensive style guide, and a fully functional website with improved navigation and SEO optimization. Post-launch, the project will provide training materials, a performance monitoring report, and a support agreement to ensure the client can effectively manage and optimize their new website.
Process
Initial Consultation
Meet with the client to discuss their objectives, current website limitations, and desired outcomes for the redesign.
Gather information about target audiences and any specific features or improvements the client wishes to implement.
Project Proposal and Planning
Develop a project proposal outlining scope, deliverables, timeline, and budget.
Define project milestones and create a timeline for completion.
Research and Analysis
Conduct competitor analysis and market research to understand industry standards and user expectations.
Analyze website analytics to identify user behavior and areas for improvement.
User Research and Persona Development
Create user personas to represent key segments of the target audience.
Conduct surveys or interviews if needed to gather user insights.
Information Architecture and Wireframing
Develop an information architecture plan, outlining the structure and organization of content.
Create wireframes for key pages to visualize layout, navigation, and user flow.
Design Phase
Develop visual mockups based on the approved wireframes, incorporating brand colors, typography, and imagery.
Present design concepts to the client for feedback and revisions.
Content Strategy and Creation
Collaborate with the client to outline the website's content needs, including text, images, and multimedia elements.
Plan for content migration from the existing site and create new content where necessary.
Development Phase
Begin coding the website, integrating front-end and back-end technologies to bring the designs to life.
Set up a content management system (CMS) for easy content updates and management.
SEO Optimization
Implement SEO best practices during development, including meta tags, keyword integration, and URL structures.
Create a sitemap for search engine indexing.
Testing and Quality Assurance
Conduct comprehensive testing across multiple browsers and devices to ensure functionality and responsiveness.
Identify and resolve any bugs or issues that arise during testing.
Client Review and Final Adjustments
Present the fully functional website to the client for final review.
Make necessary adjustments based on client feedback.
Launch Preparation
Create a launch plan, including a timeline and communication strategy.
Perform final checks to ensure all elements are functioning correctly.
Website Launch
Deploy the website to the live server.
Monitor the launch process to quickly address any immediate issues.
Post-Launch Support and Training
Provide the client with training materials and resources to manage the new site.
Offer a post-launch support period (30 days) for troubleshooting and assistance.
This structured process ensures a thorough and collaborative approach to the website revamp, ultimately delivering a modern and effective online presence for the client.
What's included
A report identifying any issues your original site had
This will include how they've been adjusted along with proof of concept.
Design style guide
A comprehensive guide outlining the color palette, typography, imagery, and design elements to ensure consistency.
The files for the website
A complete, responsive website deployed on the client's domain, incorporating all approved designs and functionalities.
Skills and tools
Frontend Engineer
UX Designer
Web Developer
CSS3
HTML5
JavaScript
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