What's included

• On-Page SEO

  1. Keyword Optimization Report: - Description: A comprehensive report outlining the optimized keywords for on-page SEO. This report will include suggested primary and secondary keywords for each webpage, ensuring alignment with the client's target audience and search intent. - Format: PDF document. - Quantity: One report per webpage. - Revisions: One round of revisions based on client feedback. 2. Title Tag and Meta Description Optimization: - Description: Enhanced title tags and meta descriptions to improve click-through rates and search engine visibility. Each web page's title tag and meta description will be optimized with relevant keywords and compelling copy, adhering to best SEO practices. - Format: HTML or CSV file for easy implementation by the client's web development team. - Quantity: One set of optimized title tags and meta descriptions per webpage. - Revisions: One round of revisions to address client feedback or changes in strategy. 3. Content Optimization Recommendations: - Description: Detailed recommendations for optimizing on-page content to enhance search engine rankings and user engagement. This includes suggestions for improving readability, formatting, keyword density, and internal linking within the client's existing content. - Format: Word document or spreadsheet. - Quantity: One document containing recommendations for all relevant web pages. - Revisions: One round of revisions based on client feedback or further analysis.

• Off-Page SEO

  1. Backlink Analysis Report: - Description: A comprehensive report detailing the analysis of existing backlinks pointing to the client's website. The report will include metrics such as domain authority, anchor text, and relevance to assess the quality of backlinks. Additionally, it will provide recommendations for removing toxic links and opportunities for acquiring high-quality backlinks from authoritative websites. - Format: PDF document. - Quantity: One report covering all backlinks. - Revisions: One round of revisions based on client feedback or additional analysis. 2. Competitor Backlink Profile Analysis: - Description: An in-depth analysis of competitor backlink profiles to identify potential link-building opportunities and strategies. This analysis will highlight competitor domains with strong backlink profiles, uncover their link acquisition strategies, and recommend tactics for the client to emulate or surpass their competitors in off-page SEO. - Format: Excel spreadsheet or PDF report. - Quantity: One analysis report covering key competitors. - Revisions: One round of revisions based on client feedback or additional insights. 3. Customized Outreach Strategy: - Description: A tailored outreach strategy designed to acquire high-quality backlinks from relevant and authoritative websites. This strategy will outline the outreach approach, target websites, communication templates, and follow-up tactics to secure backlink placements effectively. It may include guest posting, broken link building, or other link acquisition methods based on the client's niche and goals. - Format: Word document or PDF. - Quantity: One outreach strategy document. - Revisions: One round of revisions based on client feedback or changes in outreach tactics.

• Link Building / Backlinks

  1. Backlink Acquisition Report: - Description: A detailed report showcasing all successfully acquired backlinks during the link-building campaign. The report will include information on the source URL, anchor text used, domain authority of the linking site, and the type of backlink (e.g., guest post, directory listing). This document serves as a transparent record of the campaign's outcomes and demonstrates the effectiveness of the link-building efforts. - Format: Excel spreadsheet or PDF document. - Quantity: One report summarizing all acquired backlinks. - Revisions: One round of revisions to address any discrepancies or client feedback. 2. Backlink Outreach Log: - Description: A comprehensive log documenting the outreach efforts made to acquire backlinks. This log will include details such as the contacted website's URL, contact person's information, outreach date, communication method, response status, and follow-up actions taken. It provides transparency into the outreach process and facilitates ongoing communication between the client and the link-building team. - Format: Google Sheets, Excel spreadsheet, or PDF. - Quantity: One ongoing log updated throughout the campaign duration. - Revisions: Continuous updates as new outreach activities occur, with periodic review and feedback from the client. 3. Link Building Strategy Overview: - Description: An overview document outlining the customized link-building strategy developed for the client's website. This document will include insights into the chosen link-building tactics, target audience demographics, preferred types of backlinks (e.g., contextual, editorial), and planned distribution channels. It serves as a strategic roadmap guiding the execution of the link-building campaign and aligning efforts with the client's goals. - Format: Word document or PDF presentation. - Quantity: One comprehensive strategy overview document. - Revisions: One round of revisions based on client feedback or adjustments to the strategy during implementation.

• eCommerce SEO

  1. Product Page Optimization Report: - Description: A comprehensive report detailing the optimization of product pages for improved search engine visibility and user experience. The report will include analysis and recommendations for optimizing product titles, descriptions, images, meta tags, and structured data markup. Additionally, it may suggest strategies for enhancing product categorization, navigation, and internal linking within the eCommerce platform. - Format: PDF document. - Quantity: One report covering all product pages. - Revisions: One round of revisions based on client feedback or further analysis. 2. Category Page SEO Audit: - Description: An audit report focusing on the optimization of category pages within the eCommerce website. The audit will assess the current state of category page SEO, including factors such as page titles, meta descriptions, URL structure, internal linking, and content relevancy. Recommendations will be provided to improve category page rankings, user engagement, and conversion rates. - Format: Excel spreadsheet or PDF document. - Quantity: One audit report covering all category pages. - Revisions: One round of revisions based on client feedback or additional insights. 3. Technical SEO Implementation Guide: - Description: A detailed guide outlining the implementation of technical SEO best practices tailored to the eCommerce website's platform and infrastructure. The guide will cover aspects such as website speed optimization, mobile responsiveness, crawlability, indexability, schema markup, and XML sitemap generation. It will provide step-by-step instructions and recommendations for the client's web development team to implement technical SEO enhancements effectively. - Format: Word document or PDF. - Quantity: One implementation guide. - Revisions: One round of revisions based on client feedback or changes in technical requirements.

• YouTube SEO

  1. Video SEO Optimization Checklist: - Description: A comprehensive checklist outlining the key steps for optimizing YouTube videos for improved search visibility and audience engagement. The checklist will cover aspects such as keyword research, video title and description optimization, tags, thumbnail design, video length, call-to-action placement, and engagement strategies. It serves as a practical guide for the client to ensure all necessary optimizations are implemented before publishing each video. - Format: PDF document. - Quantity: One checklist for ongoing use with each video upload. - Revisions: One-time updates based on changes in YouTube algorithms or best practices. 2. Keyword Research Report: - Description: A detailed report presenting the results of keyword research conducted for YouTube video optimization. The report will include a list of relevant keywords and phrases with search volume, competition level, and potential ranking opportunities. It will help the client identify target keywords to incorporate into video titles, descriptions, tags, and content to enhance discoverability and reach on the platform. - Format: Excel spreadsheet or PDF document. - Quantity: One report covering keyword research for the client's niche or target audience. - Revisions: One round of revisions based on client feedback or adjustments in keyword strategy. 3. Video Performance Analytics Dashboard: - Description: A customized dashboard providing insights into the performance metrics of YouTube videos. The dashboard will include key metrics such as views, watch time, engagement rate, click-through rate, audience demographics, and traffic sources. It will enable the client to track the effectiveness of their video SEO efforts, identify areas for improvement, and make data-driven decisions to optimize future video content and promotion strategies. - Format: Interactive dashboard accessible online or in Excel/Google Sheets format. - Quantity: One dashboard template for ongoing monitoring of video performance. - Revisions: Continuous updates and customization based on evolving analytics needs or client feedback.

• Technical SEO

  1. Website Technical Audit Report: - Description: A comprehensive report detailing the findings of a thorough technical audit of the client's website. The report will identify and prioritize technical issues impacting SEO performance, such as crawl errors, duplicate content, broken links, site speed issues, mobile responsiveness, and indexation issues. It will provide actionable recommendations for resolving these issues to improve website health and search engine visibility. - Format: PDF document. - Quantity: One audit report covering the entire website. - Revisions: One round of revisions based on client feedback or additional analysis. 2. XML Sitemap & Robots.txt File Optimization: - Description: Optimization and/or creation of XML sitemap and robots.txt files to improve search engine crawlability and indexing of the client's website. The XML sitemap will accurately list all web pages, including priority pages for crawling, while the robots.txt file will properly instruct search engine crawlers on which pages to crawl or ignore. This ensures efficient and effective indexing of relevant website content. - Format: XML and text file formats. - Quantity: One optimized XML sitemap and robots.txt file for the entire website. - Revisions: One-time implementation with the possibility of updates based on future changes to the website structure or SEO requirements. 3. Schema Markup Implementation Guide: - Description: A detailed guide outlining the implementation of schema markup on the client's website to enhance search engine results with rich snippets and structured data. The guide will provide instructions for adding schema markup to key elements such as product pages, reviews, events, articles, and local business information. Proper implementation of schema markup can improve search engine visibility and click-through rates by providing more informative and visually appealing search results. - Format: Word document or PDF. - Quantity: One implementation guide covering all relevant schema markup types. - Revisions: One round of revisions based on client feedback or changes in schema markup standards.

• Local SEO

  1. Google My Business (GMB) Optimization Report: - Description: A detailed report outlining the optimization of the client's Google My Business (GMB) listing to improve local search visibility. The report will include recommendations and actions taken to optimize GMB profile elements such as business information accuracy, category selection, business hours, service areas, photos, posts, reviews, and Q&A interactions. Proper optimization of the GMB listing enhances the likelihood of appearing in local map packs and search results. - Format: PDF document. - Quantity: One report covering GMB optimization. - Revisions: One round of revisions based on client feedback or further analysis. 2. Local Citation Audit and Cleanup: - Description: An audit report identifying existing local citations (online mentions of the business name, address, and phone number) across various directories and platforms. The report will highlight inaccuracies, inconsistencies, and duplicate listings that may harm local search rankings. Following the audit, a cleanup process will be initiated to correct and standardize citations across all platforms, ensuring data accuracy and consistency. - Format: Excel spreadsheet or PDF document. - Quantity: One audit report and cleanup summary. - Revisions: One round of revisions based on client feedback or additional citation sources discovered. 3. Local SEO Strategy Implementation Plan: - Description: A comprehensive plan outlining the implementation of local SEO strategies tailored to the client's business and target market. The plan will cover tactics such as local keyword optimization, local link building, geo-targeted content creation, online review management, and local business schema markup. It will provide a roadmap for enhancing the client's local search presence, attracting nearby customers, and driving foot traffic to physical locations. - Format: Word document or PDF presentation. - Quantity: One implementation plan document. - Revisions: One round of revisions based on client feedback or adjustments to the local SEO strategy.

• Enterprise SEO

  1. Comprehensive SEO Audit & Strategy Report: - Description: A detailed audit report analyzing the client's website structure, content, technical elements, backlink profile, and overall SEO performance. The report will identify strengths, weaknesses, opportunities, and threats (SWOT analysis) related to enterprise-level SEO. It will also include a customized SEO strategy outlining prioritized action items, resource allocation recommendations, and projected outcomes to align with the client's business objectives. - Format: PDF document. - Quantity: One audit and strategy report. - Revisions: One round of revisions based on client feedback or additional analysis. 2. Enterprise-Level Content Marketing Plan: - Description: A comprehensive content marketing plan tailored to the client's enterprise-scale needs and goals. The plan will outline content strategy, topic ideation, content calendar, distribution channels, content governance, and performance measurement metrics. It will also incorporate content optimization techniques for SEO, including keyword research, content gap analysis, and audience segmentation, to maximize organic search visibility and engagement. - Format: Word document or PDF presentation. - Quantity: One content marketing plan. - Revisions: One round of revisions based on client feedback or adjustments to content strategy. 3. SEO Performance Dashboard & KPI Tracking: - Description: A custom-built dashboard providing real-time insights into key performance indicators (KPIs) related to enterprise SEO efforts. The dashboard will aggregate data from various analytics platforms and SEO tools to monitor metrics such as organic traffic, keyword rankings, conversion rates, backlink acquisition, and ROI. It will enable the client to track progress, identify trends, and make data-driven decisions to optimize SEO strategies and investments. - Format: Interactive dashboard accessible online or in Excel/Google Sheets format. - Quantity: One dashboard template for ongoing performance tracking. - Revisions: Continuous updates and customization based on evolving analytics needs or client feedback.

• Content SEO

  1. Optimized Content Audit Report: - Description: A detailed report evaluating the existing content on the client's website from an SEO perspective. The audit will analyze content quality, relevance, keyword usage, readability, and engagement metrics. It will identify areas for improvement and optimization to enhance search engine visibility and user experience. Recommendations will be provided for content restructuring, keyword integration, and topic expansion to align with SEO best practices. - Format: PDF document. - Quantity: One audit report covering all website content. - Revisions: One round of revisions based on client feedback or further analysis. 2. SEO-Optimized Content Creation Guidelines: - Description: A set of guidelines outlining best practices for creating SEO-optimized content. These guidelines will cover topics such as keyword research, content structure, meta tags optimization, internal linking, image optimization, and content promotion strategies. The guidelines will serve as a reference for content creators to ensure all new content adheres to SEO standards and contributes to improved search engine rankings and organic traffic. - Format: Word document or PDF. - Quantity: One set of content creation guidelines. - Revisions: One-time updates based on changes in SEO practices or client feedback. 3. Content Performance Tracking Dashboard: - Description: A customized dashboard for tracking the performance of SEO-optimized content. The dashboard will consolidate data from various analytics platforms to monitor metrics such as page views, time on page, bounce rate, keyword rankings, and conversion rates for each piece of content. It will provide insights into content effectiveness, audience engagement, and SEO impact, enabling the client to identify top-performing content and areas for improvement. - Format: Interactive dashboard accessible online or in Excel/Google Sheets format. - Quantity: One dashboard template for ongoing content performance tracking. - Revisions: Continuous updates and customization based on evolving analytics needs or client feedback.