What's included

• Brand Strategy

  We'll cover our 4 pillars of brand strategy: Logos Not your logo. Appeal to logic and reasoning by providing proof. This is your value proposition statement. Ethos Demonstrate ethics to build trust and credibility. What do you do that nobody else can lay claim to? Pathos Appeal to emotions and values through storytelling. Put your customers at the heart of your story. Telos Shows an entities purpose aim and intentions. Best articulated through a shared company vision.

• Stylescapes

  We prepare 3 separate stylescapes. These are like mood boards on crack. They are semi-designed artefacts that give an indication of a visual identity direction. This is a low commitment way for me and you to decide which route is best to take. Each stylescape has its own theme: Rainbow - Primary thought is centred around colour Rhino - Primary thought is centred around the strength of your brand Rhombus - Primary thought is centred around shape

• Brand Identity Kit/Guidelines

  Once we've agreed on your brands visual direction we'll then finalise the look and feel and your logo, other distinct assets, photography and videography styles, tone of voice all in one simple document that outline how to apply your brand across all consumer touch points.