Brand Identity 101

Nomi Man

(0)

Starting at

1,750

About this service

Summary

Brand Identity 101 is a basic yet complete set of brand identity package that include everything you need to kick off your brand. Apart from fundamental elements like logos, fonts, color palettes, and graphic elements, you can also request the application of the brand identity into your service and products physically or digitally.

Process

Onboarding: Clients will receive a branding questionnaire asking about information and their thoughts about the brand. A 30-min onboarding call will be made to clarify and align the key objectives of the branding. 2 moodboards and a quotation will be provided within 1 week of the onboarding call to confirm the overall design direction. First draft: As clients pay for the deposit, the design process will officially take place. In the first draft, 2 designs will be provided for the clients to choose from. After viewing the first draft, clients should choose 1 design and was allowed to make 1 round of changes.

Second draft: Based on previous comments, a second draft will be provided. Clients can make 1 final round of changes. Finalizing: After confirming the design & the client's payment for the rest of the projects, the final file and the brand guideline pdf will be sent to the clients. If any additional designs are required, the designer will quote separately for them.

What's included

Logos
Logos in PNG and SVG form, with several size & arrangements for different application
Color palette
A color palette with color codes as a reference in future designs and adaptations.
Fonts
Fonts for display and content. (Charged additionally for licensed fonts)
Graphic elements/ illustrations/ brand pattern
Graphics for adapting the identity in future designs
Brand Guidelines
A pdf file including all the directions on how to use the brand elements (logo,color, fonts,graphic elements)
Futher adaptation(upon request, charged additionally)
Applications of the brand identity will be charged additionally upon request. (eg. social media template design, web design, packaging, name cards and stationary, or other formats of applications)

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer