What's included

• Multiple Video Variants

  Delivery of at least two different versions of the video ad, with variations in elements such as visuals, text, call-to-action, or video length, designed to test which creative resonates most with your audience.

• A/B Testing Setup Guide

  A step-by-step guide on how to set up and implement A/B testing across various platforms (e.g., Facebook Ads Manager, Google Ads), including best practices for testing variables like audience, creative, and ad placement.

• Creative Insights and Recommendations

  A summary of creative insights gained from the A/B test, including what elements (e.g., visuals, messaging, timing) performed best. This deliverable offers actionable suggestions for future video ad creation, ensuring each campaign is more optimized and tailored to audience preferences.