Crafting Identities: Your Brand, My Passion by Erica Cavanaugh

Crafting Identities: Your Brand, My Passion by Erica CavanaughCrafting Identities: Your Brand, My Passion by Erica Cavanaugh

Crafting Identities: Your Brand, My Passion

Erica Cavanaugh

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About this service

Summary

Unlock the full potential of your business with my comprehensive branding and logo design service. I specialize in creating unique and memorable visual identities that resonate with your target audience. My process begins with a deep dive into your brand’s mission, values, and vision, ensuring that every design element aligns perfectly with your overall strategy.

My experienced designers work collaboratively with you to develop a logo that not only stands out but also tells your brand’s story. We focus on crafting a cohesive branding package, including color palettes, typography, and visual guidelines, to ensure consistency across all platforms.

What's included

Logo
I deliver a unique, custom logo that encapsulates the essence of your brand. Each logo is crafted with meticulous attention to detail, ensuring it resonates with your target audience while reflecting your brand’s values and vision. Upon completion, you will receive a horizontal and/or stacked logo black & white and color versions of your logo, transparent versions, and a favicon.
Brand Colors
A color palette for your website with instructions on the best way to use the various colors. The color palette will detail which colors can be used in combination with one another in order to ensure excellent color contrast for web accessibility.
Fonts
A document with the breakdown of the fonts to be used on the website. It will identify the fonts for the heading, sub heading, and body text.

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Photoshop

Canva

Figma

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