Brand Identity & Print Collateral

Aaron Heth

Starting at

$

10,000

About this service

Summary

We'll create a complete brand identity and print materials that bring your story to life in physical form.
Strategy: We start by understanding your business - your mission, audience, and goals. This foundation guides all our visual decisions.
Identity: We'll develop a visual identity concept that captures your brand, then refine it with you to perfect the details.
Print Collateral: Next, we design your choice of print touchpoints - business cards, leave behinds, menus, or other materials specific to your needs. We consider how your brand translates to different physical contexts.
Print Process: Finally, we manage the entire print production process, selecting appropriate papers, finishes, and special techniques like foil stamping that elevate the experience. We oversee quality control and deliver finished materials ready for immediate use.
Great for restaurants and bars or lifestyle brands.
Includes
Brand Strategy
Visual Identity
Includes a round of revisions.
Includes logo system, vector files, and variants ready for social media.
Brand Guidelines
Print Collateral Design
Your choice of print collateral pieces -- from a stationery set with business cards and letterhead, to a restaurant menu system, to unique flyers and leave behinds and more.
Print Process
We'll help you choose the right paper, finishes, and techniques for a perfect experience.
We'll ensure the pieces are prepped and ready for the printing process.

FAQs

  • What kind of print pieces does the project include?

    For this size project, we typically include one "package" of print collateral. It's typically a stationery set (business card design, letterhead design, and envelope), or a menu system (dinner menu, lunch menu, drinks menu), or a series of 2-3 leave-behinds or pamphlets. If you need multiple print sets from above, or even other options such as a catalog, let us know and we can give you an estimate.

  • Do you have a more affordable logo option?

    Absolutely -- brands are meant to evolve over time, and we're considerate of that with every kind of work we do. We often recommend that new companies start with a Logo Design Sprint to get started -- and after a few months of finding your voice and your customers, beginning to iterate on who you are visually with branding.

What's included

  • Visual Identity Direction & Revisions

    Receive a full visual identity direction and a round of feedback and iteration.

  • Brand Elements & Visual Assets

    Any other visual elements that help tell your story visually. These depend on the particular brand and could include motion/animation assets, icons, patterns, or other graphical elements.

  • Final Logo Files

    Final logo files in a scalable vector format.

  • Brand Guidelines

    Typography, colors, and other brand considerations wrapped up in a helpful visual guide.

  • Social Media Icons

    Logo icons and cover images exported and ready for various social media platforms.

  • Print Collateral Pieces

    Accompanying print design of your choice -- either a collateral set, a menu system, a suite of pamphlets or leave-behinds, etc. Ready for print with accompanying paper & material recommendations.

Duration

5 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design

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