What's included

• Discovery and Research

  This stage of the design includes a detailed profile of your target audience to inform my design decisions, insights into industry trends and competitor strategies of direct and indirect competitors, and a visualization of user interactions with your website.

• Wireframes

  This includes a provision of the basic layout of key pages to establish structure and flow (low-fidelity wireframe). After the low-fidelity wireframe, I'll provide a well detailed wireframe with more precise placements of elements across the design (high-fidelity wireframe).

• Visual Design

  Visual Design includes mood boards for style direction, a comprehensive style guide with color schemes, typography, and UI elements, and pixel-perfect high-fidelity mockups of key pages.

• Prototyping

  Provision of interactive prototype to show a clickable version of the wireframes/mockups in order to demonstrate functionality and user flow.

• Usability Testing

  This stage of the design involves a documentation that provides a clear record of how real users interacts with the design, highlighting areas of success and areas needing improvement. Insights gathered from user testing are invaluable for refining the design's usability and ensuring it aligns with user expectations and aligns to the brand goals.

• Development Handoff

  Development handoff include a detailed documentation of design elements, annotated wireframes/mockups with key notes for accurate implementation, and export of all necessary design assets in appropriate formats.

• Post-Launch Support

  Post-launch support includes evaluating the live site for design consistency and quality, and providing suggestions for ongoing improvements based on user feedback and analytics.