Brand Identity
Rita Juárez
(0)
Starting at
$
3,000
About this service
Summary
As a new brand or creative individual, your overall aesthetic is what catches the eye and make your products stand out!
A well executed branding gives your potential client three musts: reassurance in the quality of your offering, trust in your core message and a solid customer experience. We would work together to match your values, purpose and brand's voice to the striking identity it deserves.
⚫️ Deliverables include:
Look & Feel: A moodboard of evocative images that illustrate the overall aesthetic, positioning and aspirational environment of your brand
Logotype design: Icon, wordmark, variations, hierarchy, uses
Colour: Corporative colours, hero colour definition, hierarchy, colour system
Typography: Selection, hierarchy, typography system
Brand Guidelines: Document outlining all signed off elements to carry on with the brand roll out independently.
🔵 The process we will follow
This is an outline of the process, the final deliverable breakdown and our roadmap to follow will be discussed in our discovery call!
Discovery session: Where we meet up to discuss your needs and get to know each other! My work process is thorough and I make sure I leave no detail behind, I understand your brand, your product, your audience. These are key for me to bring up my skills and produce the best work possible!
Brief + Timeline agreement: I will follow up with a document outlining our work agreement, a realistic timeframe based on your needs discussed previously and a brief that showcases your starting point, what you need from me, how we will achieve the results and the elements and their formats you will receive from me.
Moodboard: My first deliverable will be an extensive research on the look and feel part of the identity, to agree on the line of work and the aesthetic we will work with.
Three rounds of Deliverables with feedback: After the moodboard sign off, I will deliver a bulk of work with two identity proposals for you to choose from. Two proposals will be delivered, the chosen one will be developed and signed off.
Brand Guidelines: Document built in your brand's signed off style, containing the set of instructions needed to carry on with the brand roll out independently.
⚪️ Additional elements
There are a lot of more elements that can be worked from the Brand Identity starting point that can be included as add-ons.
These can be:
Motion Graphics: Your logotype in motion for your social media channels and/or website
3D Logo Design: Your logo in a three-dimensional version
Layouts and printables: Stationery, digital decks, Poster design
We can work these (or any other you into your proposal
🔴 Service add-ons
These other services I offer can be of your interest!
Website design / Social Media package / Product design
Duration
2 weeks
Work with me
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