My usual process is as follows:

1. Prior to start with the first concepts you (the client) will be asked to fill a questionnaire form in order for me to understand your company in detail and your personal preferences. This will help me to understand the market you are in, your biggest competitors, and other valuable details in order to proceed with the first concepts that will be well thought and on point.

2. - I will start the design process. In the beginning I will create many draft designs and concepts with all the details I have gathered, with many different styles and variations.

- With the best concepts I will proceed to the detailing and fine design at least 3 different logo concepts.

- I will create color palettes, some different options of the Logo in order to see how it works in dark or light background, with one color etc.

- Additionally I will create some mockups with actual usage of the logo in order for the client to get a better view of the logo in use and the get a feel of the overall branding.

- In the end of this step you will receive at least 3 multipage .pdf files with the proposed Logo designs.

3. Present the final Logo options and discuss with you which one/ones are your favorite and for any adjustments or new options you would like to see. I will do the adjustments needed (within reason) until you are 100% satisfied.

4. When we have the final Logo ready, I will provide all the files needed for future use (vector, high res images, colored, monochromatic etc) and also a Logo Usage guide file (with the details I mentioned above, Color palette Print and Web, Clear space, Logo Use, some Mockups etc.) that will help to keep the Branding consistent throughout any future works.