A full brand identity system for a new or repositioning brand: logo, color palette, typography, and a custom icon/pattern set — the kind of foundational identity a brand needs before it can show up consistently across ads, social, and print.

I lead creative direction and manage the project end-to-end; hands-on design execution is done alongside my in-house brand designer, so you get senior creative thinking with dedicated production support, not a one-person bottleneck.

Process: brief and discovery call, mood boards and direction options, logo concepts (2 directions), refinement on your chosen direction, then a full color, type, and pattern system delivered as source files.