What's included

• Google Ads Success

  At the end of a Google Ads project, a client can expect a comprehensive set of deliverables to ensure transparency, accountability, and the ability to continue the campaign independently if desired. Here are the typical deliverables: 1. Campaign Summary Report Campaign Overview: Detailed summary of the campaign objectives, strategies implemented, and overall performance. Performance Metrics: Key performance indicators (KPIs) such as impressions, clicks, click-through rates (CTR), cost per click (CPC), conversions, conversion rate, and return on ad spend (ROAS). Insights and Analysis: Interpretation of the data, identifying what worked well, what didn't, and why. 2. Ad Account Access Account Ownership: Full access to the Google Ads account used for the campaign. Account Structure: Overview of the account structure including campaigns, ad groups, ads, and keywords. 3. Keyword Research and Lists Keyword Lists: Comprehensive lists of targeted keywords and negative keywords. Keyword Performance: Analysis of keyword performance, including top