At the end of a Google Ads project, a client can expect a comprehensive set of deliverables to ensure transparency, accountability, and the ability to continue the campaign independently if desired. Here are the typical deliverables:
1. Campaign Summary Report
Campaign Overview: Detailed summary of the campaign objectives, strategies implemented, and overall performance.
Performance Metrics: Key performance indicators (KPIs) such as impressions, clicks, click-through rates (CTR), cost per click (CPC), conversions, conversion rate, and return on ad spend (ROAS).
Insights and Analysis: Interpretation of the data, identifying what worked well, what didn't, and why.
2. Ad Account Access
Account Ownership: Full access to the Google Ads account used for the campaign.
Account Structure: Overview of the account structure including campaigns, ad groups, ads, and keywords.
3. Keyword Research and Lists
Keyword Lists: Comprehensive lists of targeted keywords and negative keywords.
Keyword Performance: Analysis of keyword performance, including top