Depending on the project type: - New Website Keyword research and content strategy exercise where we look at competitors and local services reflecting your business model to understand your target audience and match business mission, visionand values accordingly. - Existing Website Full SEO audit on website to understand any existing issues before itemising and executing fixes to bring website up to project level.

With our fixes completed and our keyword and client data compiled we will begin with content and website optimisation focused around your core keyword strategy.

Setup and install tools to track and iterate upon content optimisation. The tools I use for this are: - Google Search Console - Google Analytics - Ubersuggest

Depending on agreements put in place, post project support and on-going SEO optimisation for tracked keywords and regular dyanmic content updates.