Research-led ad strategy and distinctive creatives for your brand. I turn customer research into ad concepts, persuasive copy and polished visuals for Meta campaigns. From understanding your buyers to developing hooks, offers and creative variations, I build a clear strategy behind every ad. What you get:

Customer and competitor research to identify buyer motivations, objections and purchase barriers

Buyer personas and messaging across all five awareness levels

Creative concepts built around relevant problems, desires and offers

Complete ad copy, including hooks, headlines, supporting text and CTAs

AI-assisted product imagery, branded mockups and static ad designs

Distinct creative variations that explore different messages, formats and compositions

Feed and Story adaptations, platform previews and an organized creative presentation

Testing recommendations to guide iteration and evaluate performance