THE BASICS

Monika de Araujo

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About this service

Summary

Launching your small business or startup? Look no further! Our brand identity design service is tailor-made for you. We understand the unique needs and budget constraints of small businesses, and we're here to help you make a big impact. Our THE BASICS package includes a client questionnaire to understand your vision, a standout primary logo, secondary logo, and brand mark to establish your brand identity. We'll carefully select a colour palette and typography that align with your brand's personality. With mini brand style guidelines and expert brand strategy, we'll position your brand for success. Kickstart your journey with our specialised service designed specifically for small businesses and startups.

What's included

Client Questionnaire
This will allow us to understand your brand in more depth and will set up the foundation for the brand strategy.
Logo Suite
You will receive a Primary Logo, Secondary Logo, and Brand Mark
Colour Palette
We will carefully select colours that reflect your brand values and personality.
Typography
The fonts will be carefully selected to reflect your brand's personality.
Mini Brand Guidelines
This will be a resource that will allow you to understand how to use your brand effectively throughout different touchpoints.
Brand Strategy
We believe that a brand is more than a pretty logo and you need to understand your brand vision, values, your competitors, your target audience and more to be able to create a brand identity that truly stands out for the competition.

Example projects