- Google Ads 1. Keywords with High Buying Intent 2. Creating Ad Copies with excellent Google Quality Score. 3. Granular Structure of Campaign. 4. Extensions According to Niche Type. 5. Optimizing Website & Campaigns. 6. Weekly & Monthly Reporting. - Facebook Ads 1- Granular structuring of campaigns, ad set, audience, and ads. 2 Selection of audience and their lookalikes 3 Ad copies/require A/B testing 4 optimization on many levels regularly like - demographics- Age, Gender, location, etc & landing page content in relevancy to services or products (most important), 5. reporting- weekly/monthly /quarterly and yearly. many more ...... Adding Audience according to the Customer Journey as below- TOFU (Top of the Funnel Audience) - Cold Audience MOFU (Middle of the Funnel Audience) - Warm Audience(retargeting) BOFU (Bottom of the Funnel Audience) - Hot Audience