Social Media Content Strategy

Hillary Diehl

Contact for pricing

About this service

Summary

Feel comfortable crafting your own social content, but aren't sure about the strategy behind it?

We all know effective social media is requires so much more than just posting what you want, when you want. You'll need to ensure that your brand presence is consistent, your content is optimized for each platform, and your messaging is tailored to your unique target audience.

That's where I come in. I'll help you create your social media strategy from scratch, or build upon what you already have. My approach is centered around developing a deep understanding of your target audience and of your business goals.

To help you get started, I also include a one month content calendar, plus three complete sample posts.

What's included

45-Minute Discovery Call
We'll take a deep dive into your existing accounts, strategy, customers, sales processes, and goals.
Social Media Content Strategy
Within 1 week, you'll receive a professional and detailed content strategy, delivered in PDF form. Your strategy will include, at a minimum: full social media audit; specific goals unique to you and KPIs; definitition of your content pillars, formatting, tone, voice, and rules of engagement; individual social channel use cases; competitor analysis; your customer journey and customer profile; hashtag strategy; conversion point optimization; mood board with content inspiration.
One Month Content Calendar
Based on your content strategy, I'll create a content calendar for all of your active platforms for a full month, so you understand exactly how to implement your new strategy. You'll be able to reuse this template for planning out your content in future months. Caption writing and creative assets will not be included but can be negotiated for an additional fee.
Bonus: 3 Sample Posts, Free
I'll throw in the creation of 3 sample posts from your content calendar for free to get you started, including creative asset creation and caption writing.

Example projects