Whether you're launching a new product, improving an existing experience or exploring a new idea, I help teams turn complex problems into intuitive digital products.

With over 20 years of experience, I've worked with startups, agencies and global organisations including FINN, Google, Sony, BMW and Barclays. My work spans product design, UX, research, customer journeys, design systems and experimentation, always balancing customer needs with commercial goals.

Typical engagements include:

End-to-end product design

UX and UI design

Product discovery and research

Customer journey mapping

Design systems

Rapid prototyping

Design reviews and optimisation

I work closely with product managers, engineers and stakeholders to create well-crafted experiences that are simple to use and deliver measurable outcomes.