I create cohesive brand identities that help service-based businesses stand out and attract their ideal clients.
From logo suites and color systems to social templates and brand guidelines, you’ll receive everything needed to launch or refresh your brand with confidence.
With a strategic approach combining research, design expertise, and implementation-ready assets, your brand will be positioned for long-term growth.
What's included
Initial Consultation & Brand Questionnaire
Discovery session and questionnaire to understand your business goals, target audience, and brand vision for a perfectly aligned visual identity.
Mood Boards
Two distinct mood boards presenting different creative directions with visual styles, color inspiration, and typography to choose your preferred direction.
Complete Logo Suite
Primary logo, secondary variation, and submark in multiple file formats (PNG, SVG, JPG, PDF) for print and digital use.
Brand Color Palette
Curated primary and secondary colors with exact codes (HEX, RGB, CMYK) for consistency across all platforms.
Custom Typography System
Professional font pairings for headers, body text, and accents that reflect your brand personality and ensure readability.
Brand Pattern Design
Custom brand pattern based on typography or illustration for use as backgrounds, accents, or packaging elements.
Professional Brand Mockups
Realistic mockups showcasing your identity on business cards, packaging, and digital applications for website and social media use.
Photography Direction Guide
Clear guidelines for sourcing stock photos or planning brand photoshoots that align with your brand voice and visual identity.
Social Media Templates
Custom profile photos for all platforms plus Instagram templates in Canva or Figma for consistent social media presence.
Brand Identity Guidelines Document
Comprehensive brand book with logo usage, color specs, typography standards, and spacing rules for consistent brand application.
I create cohesive brand identities that help service-based businesses stand out and attract their ideal clients.
From logo suites and color systems to social templates and brand guidelines, you’ll receive everything needed to launch or refresh your brand with confidence.
With a strategic approach combining research, design expertise, and implementation-ready assets, your brand will be positioned for long-term growth.
What's included
Initial Consultation & Brand Questionnaire
Discovery session and questionnaire to understand your business goals, target audience, and brand vision for a perfectly aligned visual identity.
Mood Boards
Two distinct mood boards presenting different creative directions with visual styles, color inspiration, and typography to choose your preferred direction.
Complete Logo Suite
Primary logo, secondary variation, and submark in multiple file formats (PNG, SVG, JPG, PDF) for print and digital use.
Brand Color Palette
Curated primary and secondary colors with exact codes (HEX, RGB, CMYK) for consistency across all platforms.
Custom Typography System
Professional font pairings for headers, body text, and accents that reflect your brand personality and ensure readability.
Brand Pattern Design
Custom brand pattern based on typography or illustration for use as backgrounds, accents, or packaging elements.
Professional Brand Mockups
Realistic mockups showcasing your identity on business cards, packaging, and digital applications for website and social media use.
Photography Direction Guide
Clear guidelines for sourcing stock photos or planning brand photoshoots that align with your brand voice and visual identity.
Social Media Templates
Custom profile photos for all platforms plus Instagram templates in Canva or Figma for consistent social media presence.
Brand Identity Guidelines Document
Comprehensive brand book with logo usage, color specs, typography standards, and spacing rules for consistent brand application.