Branding project

Pedro Nogueira - PNG Design

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About this service

Summary

I specialize in offering a comprehensive suite of branding services designed to transform businesses into memorable and influential brands. With a keen focus on strategy and creativity, I aim to ensure that your brand resonates with your target audience, distinguishes itself in the market, and evokes the right emotions. Here's a detailed breakdown of the services I provide:
1. Brand Strategy: I begin by developing a robust brand strategy. This involves understanding your business objectives, target audience, market competition, and the unique value your brand offers. This foundational research shapes the brand's direction.
2. Visual Identity Design: A strong visual identity is essential for brand recognition. I create captivating visual elements, including logo design, color schemes, typography, and design assets that reflect your brand's personality.
3. Brand Style Guide: To ensure consistent brand application across all touchpoints, I create a comprehensive style guide. This document defines how your brand should be represented in various contexts, maintaining visual and tonal consistency.
4. Print Collateral: For businesses that require printed materials, I design print collateral such as business cards, brochures, and promotional materials, ensuring they align seamlessly with the brand identity.
5. Digital Branding: In the digital realm, I adapt and extend the brand identity. This includes website design, email templates, social media assets, and online advertising.
6. Content Development: In addition to design, I offer content development services to create compelling and persuasive messaging that aligns with your brand's narrative.
7. Packaging Design: For clients with physical products, I design attractive and functional packaging solutions that enhance the brand's appeal on the shelves.
8. Signage and Environmental Branding: I also specialize in creating consistent brand experiences within physical spaces, including offices, stores, or event venues.
9. Brand Implementation: My services extend to overseeing the implementation of your new brand across all mediums, ensuring a uniform and impactful brand representation.
10. Brand Guidelines: I provide detailed brand guidelines that serve as a reference for the correct usage of brand elements by your team and partners.
11. Competitive Analysis: To gain an edge in your market, I conduct a competitive analysis, identifying opportunities for differentiation and areas for outperforming your rivals.
12. Brand Evolution: Brands evolve over time. I assist clients in adapting and expanding their brand as their business grows or market dynamics change.
13. Training: I offer training sessions to familiarize your team with the new brand guidelines and materials, ensuring they can confidently represent your brand.
14. Ongoing Support: My commitment doesn't end with the completion of the branding project. I provide continuous support and updates as needed to keep your brand fresh and relevant.
With a blend of creativity, strategy, and market insight, my services are tailored to meet the unique demands of your branding project, elevating your brand's identity and impact.

What's included

  • Brand Strategy

    I start with a deep dive into understanding the client's business, target audience, and market. This research forms the basis for a comprehensive brand strategy.

  • Brand Identity Design

    I create distinctive brand identities that encompass logo design, color palettes, typography, and visual elements that represent the brand's personality.

  • Moodboards and Style Guides

    I develop moodboards and style guides to establish a consistent visual language for the brand, ensuring uniformity in all brand materials.

  • Visual Assets

    I design and provide visual assets that can be used across various platforms, including digital and print materials.

  • Print Collateral

    This service includes the design of business cards, brochures, banners, and other print materials to maintain brand consistency across all touchpoints.

  • Social Media Branding

    I tailor brand assets for use on various social media platforms, maintaining consistency in social media profiles and posts.

Skills and tools

Brand Designer
Graphic Designer
Photographer
Adobe Illustrator
Adobe Photoshop
Figma
Miro
Photography

Work with me

More services

Website Creation

Example projects

Contact for pricing