What's included

• Discovery questionnaire

  A curated set of questions to uncover your brand’s vision, values, audience, and goals.

• 60-Minute Strategy Call

  A focused call to align on brand direction, clarify your needs, and define your brand personality.

• Moodboard / Creative Direction

  A visual collage that sets the tone for your brand’s look and feel, including colors, textures, and references.

• Primary Logo

  The main logo design that will represent your brand across all key platforms.

• Secondary Logo / Wordmark

  A simplified or alternate version of your logo for flexible use (e.g., horizontal layout or text-only).

• Logo Mark / Icon (if applicable)

  A recognizable symbol or monogram derived from your logo, ideal for favicons or social media.

• Color Palette

  A selection of custom brand colors (primary and secondary) with HEX, RGB, and CMYK codes for digital and print.

• Typography Pairing

  Two curated typefaces — typically one for headings and one for body copy — with usage guidelines.

• Mini Brand Guide (PDF)

  A compact guide showing how to use your logo, colors, and fonts consistently across platforms.