STARTER BRAND IDENTITY - Essentials with Edgemadalina cojan.design
Ideal for early-stage creatives and entrepreneurs who want to launch with clarity and confidence. A fast, focused identity—designed to look polished and feel aligned from day one.
What's included
Discovery questionnaire
A curated set of questions to uncover your brand’s vision, values, audience, and goals.
60-Minute Strategy Call
A focused call to align on brand direction, clarify your needs, and define your brand personality.
Moodboard / Creative Direction
A visual collage that sets the tone for your brand’s look and feel, including colors, textures, and references.
Primary Logo
The main logo design that will represent your brand across all key platforms.
Secondary Logo / Wordmark
A simplified or alternate version of your logo for flexible use (e.g., horizontal layout or text-only).
Logo Mark / Icon (if applicable)
A recognizable symbol or monogram derived from your logo, ideal for favicons or social media.
Color Palette
A selection of custom brand colors (primary and secondary) with HEX, RGB, and CMYK codes for digital and print.
Typography Pairing
Two curated typefaces — typically one for headings and one for body copy — with usage guidelines.
Mini Brand Guide (PDF)
A compact guide showing how to use your logo, colors, and fonts consistently across platforms.
Starting at$750
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
madalina cojan.design Turin, Italy
STARTER BRAND IDENTITY - Essentials with Edgemadalina cojan.design
Starting at$750
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Ideal for early-stage creatives and entrepreneurs who want to launch with clarity and confidence. A fast, focused identity—designed to look polished and feel aligned from day one.
What's included
Discovery questionnaire
A curated set of questions to uncover your brand’s vision, values, audience, and goals.
60-Minute Strategy Call
A focused call to align on brand direction, clarify your needs, and define your brand personality.
Moodboard / Creative Direction
A visual collage that sets the tone for your brand’s look and feel, including colors, textures, and references.
Primary Logo
The main logo design that will represent your brand across all key platforms.
Secondary Logo / Wordmark
A simplified or alternate version of your logo for flexible use (e.g., horizontal layout or text-only).
Logo Mark / Icon (if applicable)
A recognizable symbol or monogram derived from your logo, ideal for favicons or social media.
Color Palette
A selection of custom brand colors (primary and secondary) with HEX, RGB, and CMYK codes for digital and print.
Typography Pairing
Two curated typefaces — typically one for headings and one for body copy — with usage guidelines.
Mini Brand Guide (PDF)
A compact guide showing how to use your logo, colors, and fonts consistently across platforms.
$750