Email Flows and Automation

Sesi Orenuga

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About this service

Summary

Considering email flows and automation for your business is essential because they enhance customer engagement, recover lost sales, and build loyalty through timely, relevant messages.

On top of that, they save you time by reducing manual effort and ensure consistent communication, resulting in higher open rates, click-through rates, and conversions.

In short, they streamline your marketing, boost efficiency, and drive revenue growth.

Process

Setup and Integration:

Connect your email platform (like Klaviyo, Mailchimp, or HubSpot) to your online store or CRM system.

Upload your contact list based on customer behavior, and their details.

2. Design and Automation:

Creating and designing custom email templates for different automated flows, such as welcome series, abandoned cart reminder, post-purchase follow-ups.

Setting up automatic messages to be sent at scheduled times based on the actions performed by the recipient.

3. Testing and Optimization:

Testing different subject lines, content, and send times to see what works best and drive results for you.

Monitor email performance and adjust as needed to get better results and more engagement.

FAQs

What are email flows and automation?
Email flows and automation are sequences of pre-scheduled emails that are triggered by specific actions or events, such as a customer abandoning their cart or signing up for a newsletter.
How can email flows help recover lost sales?
By sending timely and relevant messages, such as reminders and special offers, email flows can encourage customers to complete their purchases, thereby recovering lost sales.
Why are consistent communications important for my business?
Consistent communications build trust, keep your brand top of mind, and enhance customer relationships, leading to higher engagement and loyalty.
How do automated email flows save time?
Automated email flows save time by sending pre-scheduled messages based on customer actions, reducing the need for manual email sending.
Can I customize the email flows for my specific business needs?
Yes, email flows can be tailored to match your brand’s voice, goals, and customer behaviors to maximize their effectiveness.

What's included

Custom Email Flow Design
*Welcome Series Flow *Abandoned Cart Flow *Post-Purchase Follow-up *Win-back Campaigns *Browse Abandonment *Product Recommendation Flows
Automated Email Setup
*Integration with Email Marketing Platforms (e.g., Klaviyo, Mailchimp, HubSpot) *Trigger-based Automations *Time-based Automations
Technical Setup and Integration
*Ensuring proper integration with e-commerce platforms (e.g., Shopify, WooCommerce) *Setting up tracking and analytics tools

Example projects