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About this service

Summary

A solid brand identity is essential — it’s the core foundation for building your business’s visual identity. This package establishes a purposeful strategy that guides all future designs.
Together, we will:
Define your brand’s mission and vision
Shape your brand personality
Establish your brand voice and tone
Outline the visual designs in the deliverables
Highlight your unique selling point (USP)
Identify and narrow down your target audience
Review and analyze your competitors
Throughout the process, my goal is to ensure you clearly understand each step from start to finish. Open communication is key, so we stay aligned on the project’s direction!

Process

Inquiry → Onboarding → Brand Strategy → Creative Direction → Visual Identity → Presenting the Concept → Offboarding

FAQs

  • Do you offer payment plans?

    Yes! Typically 50% of the payment is due upfront (non-refundable) and the other half is due at the date of finalization. All the payment are done via PayPal.

  • How long does it take to complete a project?

    1-3 Weeks

What's included

  • Discovery Consultation

    Everything starts with filling up the logo brief (that i will share via email) so that i can get more information about your business in order to set clear design direction. It will help understand your project and lay the groundwork for a successful partnership.

  • Logo Layouts

    I will provide several logo layouts if possible for your brand, including a horizontal logo, a stacked logo, and standalone icon mark depending on the project information gathered from the initial logo brief from the start.

  • Typography Pairing

    Typography should never be random and should pair with your logo perfectly. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we can always proceed in more custom word-mark direction as well.

  • Color Palette

    Your brand's entire vibe and personality can be conveyed through colors alone. I'll create a curated color palette that perfectly embodies your brand.

  • Business Card

    A standout business card design helps your brand leave a lasting impression, keeping you memorable long after meeting someone. It’s a small, pocket-sized reminder of your brand that people can refer to whenever they need your products or services.

  • Revisions

    I'll try to keep it at few, but we know that is a hard thing to do.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma