Brand Identitytsedenia getachew
I help businesses build a complete brand identity that goes beyond just a logo — I create a visual system that reflects their values, personality, and story across all platforms. What makes my work unique is that I combine creative design with brand strategy, so every element not only looks great but also connects with the right audience and supports business growth.
What's included
Discovery & Strategy
Brand audit (review of existing materials, positioning, and competitors)
Brand strategy workshop / questionnaire
Brand positioning statement (mission, vision, values, audience, tone of voice)
Moodboards & visual direction concepts
Logo Design
Primary logo design (final approved mark)
Secondary logo variations (stacked, horizontal, simplified)
Icon / favicon version
Black & white, full color, and single-color versions
Vector and web formats (AI, EPS, PDF, PNG, JPG, SVG)
Typography System
Primary typeface (headline font)
Secondary typeface (body text)
Usage guidelines (sizes, weights, hierarchy)
Color Palette
Primary and secondary brand colors
Accent colors (if applicable)
Color breakdowns (CMYK, RGB, HEX, Pantone)
Brand Elements
Supporting graphic elements (patterns, shapes, icons, textures)
Photography / imagery style guidelines
Illustration style (if part of the brand system)
Brand Guidelines (Brand Book)
Logo usage rules and clear space
Incorrect usage examples
Typography & color usage
Visual identity application (social media, print, web mockups)
Tone of voice & messaging guidance (if included in scope)
Collateral Design (Optional / Based on Scope)
Business cards
Letterhead & envelopes
Email signature
Presentation template (PowerPoint/Google Slides)
Social media profile & post templates
Marketing materials (flyers, brochures, posters)
Final File Delivery
Organized file package (logos, fonts, colors, graphics)
Editable source files (AI/PSD/INDD if agreed upon)
Print-ready & digital assets
PDF brand guidelines
FAQs
Typically, the full process takes 2–4 weeks, depending on the scope of the project and how quickly feedback is provided
You’ll receive a complete brand identity package, including logo files in multiple formats, a color palette, typography guidelines, and a brand style guide to keep everything consistent.
I usually present 2–3 strong logo concepts based on our strategy, and then refine the chosen direction until it’s perfect for your brand.
Yes, you’ll receive all final, editable source files (AI, PDF, EPS, etc.), as well as web-ready files (PNG, JPG, SVG).
Yes! I can design business cards, social media templates, presentations, and other marketing materials if included in your package.
Example work
Starting at$500
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Brand Strategist
Logo Designer
Service provided by
tsedenia getachew Addis Ababa, Ethiopia
- 17
- Followers
Brand Identitytsedenia getachew
Starting at$500
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Designer
Brand Strategist
Logo Designer
I help businesses build a complete brand identity that goes beyond just a logo — I create a visual system that reflects their values, personality, and story across all platforms. What makes my work unique is that I combine creative design with brand strategy, so every element not only looks great but also connects with the right audience and supports business growth.
What's included
Discovery & Strategy
Brand audit (review of existing materials, positioning, and competitors)
Brand strategy workshop / questionnaire
Brand positioning statement (mission, vision, values, audience, tone of voice)
Moodboards & visual direction concepts
Logo Design
Primary logo design (final approved mark)
Secondary logo variations (stacked, horizontal, simplified)
Icon / favicon version
Black & white, full color, and single-color versions
Vector and web formats (AI, EPS, PDF, PNG, JPG, SVG)
Typography System
Primary typeface (headline font)
Secondary typeface (body text)
Usage guidelines (sizes, weights, hierarchy)
Color Palette
Primary and secondary brand colors
Accent colors (if applicable)
Color breakdowns (CMYK, RGB, HEX, Pantone)
Brand Elements
Supporting graphic elements (patterns, shapes, icons, textures)
Photography / imagery style guidelines
Illustration style (if part of the brand system)
Brand Guidelines (Brand Book)
Logo usage rules and clear space
Incorrect usage examples
Typography & color usage
Visual identity application (social media, print, web mockups)
Tone of voice & messaging guidance (if included in scope)
Collateral Design (Optional / Based on Scope)
Business cards
Letterhead & envelopes
Email signature
Presentation template (PowerPoint/Google Slides)
Social media profile & post templates
Marketing materials (flyers, brochures, posters)
Final File Delivery
Organized file package (logos, fonts, colors, graphics)
Editable source files (AI/PSD/INDD if agreed upon)
Print-ready & digital assets
PDF brand guidelines
FAQs
Typically, the full process takes 2–4 weeks, depending on the scope of the project and how quickly feedback is provided
You’ll receive a complete brand identity package, including logo files in multiple formats, a color palette, typography guidelines, and a brand style guide to keep everything consistent.
I usually present 2–3 strong logo concepts based on our strategy, and then refine the chosen direction until it’s perfect for your brand.
Yes, you’ll receive all final, editable source files (AI, PDF, EPS, etc.), as well as web-ready files (PNG, JPG, SVG).
Yes! I can design business cards, social media templates, presentations, and other marketing materials if included in your package.
Example work
$500