Brand Identity
Starting at
$
500
About this service
Summary
FAQs
1. How long does the brand identity design process take?
Typically, the full process takes 2–4 weeks, depending on the scope of the project and how quickly feedback is provided
2. What will I receive at the end of the project?
You’ll receive a complete brand identity package, including logo files in multiple formats, a color palette, typography guidelines, and a brand style guide to keep everything consistent.
3. How many logo concepts will I see?
I usually present 2–3 strong logo concepts based on our strategy, and then refine the chosen direction until it’s perfect for your brand.
4. Will I get the source files?
Yes, you’ll receive all final, editable source files (AI, PDF, EPS, etc.), as well as web-ready files (PNG, JPG, SVG).
5. Do you design brand collateral too?
Yes! I can design business cards, social media templates, presentations, and other marketing materials if included in your package.
What's included
Discovery & Strategy
Brand audit (review of existing materials, positioning, and competitors) Brand strategy workshop / questionnaire Brand positioning statement (mission, vision, values, audience, tone of voice) Moodboards & visual direction concepts
Logo Design
Primary logo design (final approved mark) Secondary logo variations (stacked, horizontal, simplified) Icon / favicon version Black & white, full color, and single-color versions Vector and web formats (AI, EPS, PDF, PNG, JPG, SVG)
Typography System
Primary typeface (headline font) Secondary typeface (body text) Usage guidelines (sizes, weights, hierarchy)
Color Palette
Primary and secondary brand colors Accent colors (if applicable) Color breakdowns (CMYK, RGB, HEX, Pantone)
Brand Elements
Supporting graphic elements (patterns, shapes, icons, textures) Photography / imagery style guidelines Illustration style (if part of the brand system)
Brand Guidelines (Brand Book)
Logo usage rules and clear space Incorrect usage examples Typography & color usage Visual identity application (social media, print, web mockups) Tone of voice & messaging guidance (if included in scope)
Collateral Design (Optional / Based on Scope)
Business cards Letterhead & envelopes Email signature Presentation template (PowerPoint/Google Slides) Social media profile & post templates Marketing materials (flyers, brochures, posters)
Final File Delivery
Organized file package (logos, fonts, colors, graphics) Editable source files (AI/PSD/INDD if agreed upon) Print-ready & digital assets PDF brand guidelines
Example projects
Duration
1 week
Skills and tools
Industries