What's included

• Visual Direction

  The initial phase involves creating a visual concept that encapsulates the client's brand identity, goals, and target audience. This includes gathering inspiration, creating mood boards, and presenting conceptual designs to the client for feedback and direction.

• Website Architecture

  Once the visual concept is approved, the website architecture is developed. This involves outlining the structure, navigation, and hierarchy of the website's pages, ensuring intuitive user flow and easy access to information.

• Wireframes

  Wireframes are skeletal outlines of the website's layout and structure, focusing on functionality rather than visual design. They serve as a blueprint for the website's content placement, user interface elements, and interaction flow.

• Visual Design & Style Kit

  Based on the approved visual concept and wireframes, the visual design phase begins. This includes creating polished designs for key pages, incorporating branding elements, typography, color schemes, and imagery. A style kit is developed to maintain consistency across all pages and elements of the website.

• Responsive Design

  With the rise of mobile and tablet usage, responsive design is essential. The website design is optimized to adapt seamlessly to different screen sizes and devices, ensuring a consistent and user-friendly experience across desktops, laptops, smartphones, and tablets.

• Prototype & Interaction Design

  A clickable prototype is created to simulate the user experience and interaction flow of the website. This allows the client to interact with the design and provide feedback on functionality and usability before development begins.