Strategic planning and execution for key business moments by Katie McGradeStrategic planning and execution for key business moments by Katie McGrade
Strategic planning and execution for key business momentsKatie McGrade
Cover image for Strategic planning and execution for key business moments
I support launches and campaigns that need clear direction and strong execution across channels. This includes campaign strategy, messaging, and the creation of marketing assets like social content, email, and digital collateral. I work as an embedded partner to ensure campaigns are coordinated, on-brand, and built to perform.

What's included

Launch Strategy & Campaign Architecture
End-to-end planning of launch phases, objectives, audience focus, and success indicators.
Integrated Marketing Asset Creation
Design and development of campaign materials across channels, including social content, email campaigns, landing-page content, digital brochures, and supporting collateral.
Narrative, Messaging & CTA Development
Crafting clear, compelling campaign storylines and calls to action that guide audiences from awareness to conversion.
Publishing, Timing & Rollout Management
Strategic sequencing and coordination of campaign assets across platforms and touchpoints.
Real-Time Launch Oversight
Hands-on management during active campaign periods to adjust messaging, optimize execution, and maintain momentum.
Performance Review & Optimization Guidance
High-level analysis and recommendations to inform iteration, follow-up campaigns, or future launches.
Starting at$55 /hr
Service provided by
Katie McGrade New Brighton, USA
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Strategic planning and execution for key business momentsKatie McGrade
Starting at$55 /hr
Cover image for Strategic planning and execution for key business moments
I support launches and campaigns that need clear direction and strong execution across channels. This includes campaign strategy, messaging, and the creation of marketing assets like social content, email, and digital collateral. I work as an embedded partner to ensure campaigns are coordinated, on-brand, and built to perform.

What's included

Launch Strategy & Campaign Architecture
End-to-end planning of launch phases, objectives, audience focus, and success indicators.
Integrated Marketing Asset Creation
Design and development of campaign materials across channels, including social content, email campaigns, landing-page content, digital brochures, and supporting collateral.
Narrative, Messaging & CTA Development
Crafting clear, compelling campaign storylines and calls to action that guide audiences from awareness to conversion.
Publishing, Timing & Rollout Management
Strategic sequencing and coordination of campaign assets across platforms and touchpoints.
Real-Time Launch Oversight
Hands-on management during active campaign periods to adjust messaging, optimize execution, and maintain momentum.
Performance Review & Optimization Guidance
High-level analysis and recommendations to inform iteration, follow-up campaigns, or future launches.
$55 /hr