Brand Strategy and Brand DesignPaola Dalman
Branding will:
• Help you stand out in a saturated market
• Give your company credibility
• Allow you to charge for what you are worth
• Lead to customer credibility + returning customers and referrals
• Give you confidence in your business
• Make it easier to introduce new product and services
• Give you a clear strategy for moving forward
Brand positioning
Defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand.
Brand core values
Core values are the essence of the company’s identity – it's principles, beliefs and philosophies. The things that you believe are most important in the way you live and work.
Brand essence
This is about how to express who you are and how to talk about who you are. It includes Brand personality, voice and tone.
Our work will include:
• Logo
o Primary and secondary colors & alternate color
• Color palette
o Color names, color values (CMYK for print, RGB & HEX codes for
digital, and PANTONE)
• Typography and usage
• Style guidelines: size, use of colors, weight, line spacing
• Image / Photo treatment
• Design guidelines for Social Media Templates
o Cover, logos and 2 post templates
What's included
Brand Strategy
The brand communicates who your business is and what the clients should expect from you. It is a strong asset that creates a bond between the company and its clients. The brand helps to identify a product or service and distinguish it from other products and services.
Besides being built to be a true representation of who you are as a business, and how you wish to be perceived, it is absolutely critical because branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Brand positioning
Brand core values
Brand essence
Branding and Brand Guidelines
Set of rules that explain how your brand works, how you present yourself to the world through your logo, font and color selections, photography and much more. It’s a reference tool that helps maintain consistency in how your brand looks, feels and sounds like.
Paola's other services
Starting at$3,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Google Drive
Brand Designer
Brand Strategist
Creative Director
Service provided by
Paola Dalman Buenos Aires, Argentina
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- Followers
Brand Strategy and Brand DesignPaola Dalman
Starting at$3,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Google Drive
Brand Designer
Brand Strategist
Creative Director
Branding will:
• Help you stand out in a saturated market
• Give your company credibility
• Allow you to charge for what you are worth
• Lead to customer credibility + returning customers and referrals
• Give you confidence in your business
• Make it easier to introduce new product and services
• Give you a clear strategy for moving forward
Brand positioning
Defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand.
Brand core values
Core values are the essence of the company’s identity – it's principles, beliefs and philosophies. The things that you believe are most important in the way you live and work.
Brand essence
This is about how to express who you are and how to talk about who you are. It includes Brand personality, voice and tone.
Our work will include:
• Logo
o Primary and secondary colors & alternate color
• Color palette
o Color names, color values (CMYK for print, RGB & HEX codes for
digital, and PANTONE)
• Typography and usage
• Style guidelines: size, use of colors, weight, line spacing
• Image / Photo treatment
• Design guidelines for Social Media Templates
o Cover, logos and 2 post templates
What's included
Brand Strategy
The brand communicates who your business is and what the clients should expect from you. It is a strong asset that creates a bond between the company and its clients. The brand helps to identify a product or service and distinguish it from other products and services.
Besides being built to be a true representation of who you are as a business, and how you wish to be perceived, it is absolutely critical because branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Brand positioning
Brand core values
Brand essence
Branding and Brand Guidelines
Set of rules that explain how your brand works, how you present yourself to the world through your logo, font and color selections, photography and much more. It’s a reference tool that helps maintain consistency in how your brand looks, feels and sounds like.
Paola's other services
$3,500