Packaging & Label Design

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About this service

Summary

Brand identity encompasses the visual, auditory, and experiential elements that collectively convey a company's image to its audience. It includes the logo, color palette, typography, imagery, and messaging, all of which work together to create a cohesive and recognizable presence. A strong brand identity differentiates a company from its competitors, builds trust with customers, and communicates the brand's values and personality. By maintaining consistency across all touchpoints, a well-crafted brand identity enhances recognition and loyalty, fostering a deeper connection with the target audience.

What's included

  • Logo

    A logo is a graphic symbol or emblem used to identify a company, brand, product, or organization. It is designed to be instantly recognizable and to convey the essence and values of the entity it represents. Logos can consist of text, images, or a combination of both, and they play a crucial role in branding by creating a memorable visual identity that distinguishes a brand from its competitors. Effective logos are simple, versatile, and timeless, ensuring they remain impactful across various mediums and over time.

  • Color Palette

    A set of colors that reflect the brand’s personality and are used consistently across all brand materials.

  • Typography

    Specific fonts and typefaces that convey the brand’s style and are used in all communications.

  • Advertising and Marketing Materials

    Consistent use of brand elements in advertisements, brochures, flyers, and other promotional materials.

  • Packaging

    Design elements used on product packaging that reflect the brand’s identity.


Skills and tools

Graphic Designer

Packaging Designer

Print Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Procreate

Procreate

Industries

Advertising
Travel & Tourism
Other