Brand Mapping Strategy
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About this service
Summary
What's included
Step 1: Setup, Research & Discovery
The steps include: • Initial Phone Call • Custom Proposal • Contract & Deposit • Welcome Package • Mood Board Research • Questionnaire
Step 2: Strategy Session
• The culture creating session (up to 2-hour phone call) • Your audience categorization by percentage • The demographic & psychographics of your selected audience • The branded path funnel of your target audience • The core + surface level problems of your target audience • List of branding solutions for each problem. • The voice + values of your company • Competition & collaboration analysis • The finalized strategy includes a video explaining the results • Feedback questionnaire + 2 rounds of revisions
Skills and tools
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