Brand Mapping Strategy

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About this service

Summary

You’ll receive an in-depth brand map that outlines the information collected in the research phase, including words to describe your company and your target audience's personality.  Additional questions may surface allowing for further clarification.

What's included

  • Step 1: Setup, Research & Discovery

    The steps include: • Initial Phone Call • Custom Proposal • Contract & Deposit • Welcome Package • Mood Board Research • Questionnaire

  • Step 2: Strategy Session

    • The culture creating session (up to 2-hour phone call) • Your audience categorization by percentage • The demographic & psychographics of your selected audience • The branded path funnel of your target audience • The core + surface level problems of your target audience • List of branding solutions for each problem. • The voice + values of your company • Competition & collaboration analysis • The finalized strategy includes a video explaining the results • Feedback questionnaire + 2 rounds of revisions


Skills and tools

Brand Designer
Brand Strategist
Adobe Illustrator
Google Drive
Notion

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