Customer Acquisition & Growth Marketing | Go-to-Market StrategyRishabh Shukla
I work with businesses that need to find the right customers, create demand, and build a reliable acquisition pipeline. I can take the process from market and customer research through positioning, go-to-market strategy, demand generation, channel execution, conversion, and sales.
The first step is understanding where growth is currently getting stuck. It could be the target market, positioning, messaging, acquisition channels, funnel, conversion process, or the connection between marketing and sales. From there, I build the strategy and execution around the specific problem.
Depending on the business, that can include SEO, AI/LLM visibility, content marketing, social media, LinkedIn, email, YouTube, Q&A communities, Reddit, PR, paid marketing, inbound, outbound, and conversion optimization.
Go-to-Market Strategy
Market and customer research
ICP and buyer research
Positioning and messaging
Market-entry strategy
Acquisition channel strategy
Demand generation
Marketing and sales alignment
Launch and growth planning
Customer Acquisition & Demand Generation
Inbound and outbound acquisition
Lead generation and qualification
Demand creation
Customer journey optimization
Acquisition funnel development
Conversion optimization
KPI and performance tracking
SEO & AI Search
Search-intent and keyword research
Technical and on-page SEO
Search-driven content
Local SEO
Google visibility
AI/LLM visibility across ChatGPT, Perplexity, and other AI platforms
Social Media & Content
Social media strategy and management
LinkedIn, Facebook, Instagram, X, Pinterest, Threads, and other platforms
Audience growth and engagement
Content strategy
Community building
Educational and commercial content
YouTube
Channel strategy and positioning
YouTube SEO
Content strategy
Video optimization
Channel growth and management
Inbound & Outbound
LinkedIn outreach
Email marketing
Prospecting
Cold outreach
Follow-up systems
Q&A and Reddit marketing
Community-based acquisition
Paid Marketing & Conversion
Paid marketing strategy
Campaign management
Performance optimization
Landing-page optimization
Conversion rate optimization
Experience & Results
14+ years across marketing, sales, business development, and customer acquisition. Around 12 years with MNCs and startups, followed by 2+ years running my own marketing agency. I currently lead a 7-member team.
Results include:
1,000+ SaaS sign-ups in one quarter
10–15 qualified leads per month for service businesses after the initial growth period
Strong Google rankings for client websites
Increased visibility across AI search platforms
End-to-end acquisition campaigns across different industries and markets
I’m Rishabh. My role is to look at the complete growth picture, identify what is actually limiting customer acquisition, and build the strategy and execution needed to move the business forward.
FAQs
Rishabh's other services
Starting at$45 /hr
Tags
B2B Marketing
Demand Generation
Digital Marketer
Growth Marketer
Lead Generator
Marketing Strategist
Conversion Rate Optimization
Customer Acquisition
Service provided by
Rishabh Shukla proGreater Noida, India
Customer Acquisition & Growth Marketing | Go-to-Market StrategyRishabh Shukla
Starting at$45 /hr
Tags
B2B Marketing
Demand Generation
Digital Marketer
Growth Marketer
Lead Generator
Marketing Strategist
Conversion Rate Optimization
Customer Acquisition
I work with businesses that need to find the right customers, create demand, and build a reliable acquisition pipeline. I can take the process from market and customer research through positioning, go-to-market strategy, demand generation, channel execution, conversion, and sales.
The first step is understanding where growth is currently getting stuck. It could be the target market, positioning, messaging, acquisition channels, funnel, conversion process, or the connection between marketing and sales. From there, I build the strategy and execution around the specific problem.
Depending on the business, that can include SEO, AI/LLM visibility, content marketing, social media, LinkedIn, email, YouTube, Q&A communities, Reddit, PR, paid marketing, inbound, outbound, and conversion optimization.
Go-to-Market Strategy
Market and customer research
ICP and buyer research
Positioning and messaging
Market-entry strategy
Acquisition channel strategy
Demand generation
Marketing and sales alignment
Launch and growth planning
Customer Acquisition & Demand Generation
Inbound and outbound acquisition
Lead generation and qualification
Demand creation
Customer journey optimization
Acquisition funnel development
Conversion optimization
KPI and performance tracking
SEO & AI Search
Search-intent and keyword research
Technical and on-page SEO
Search-driven content
Local SEO
Google visibility
AI/LLM visibility across ChatGPT, Perplexity, and other AI platforms
Social Media & Content
Social media strategy and management
LinkedIn, Facebook, Instagram, X, Pinterest, Threads, and other platforms
Audience growth and engagement
Content strategy
Community building
Educational and commercial content
YouTube
Channel strategy and positioning
YouTube SEO
Content strategy
Video optimization
Channel growth and management
Inbound & Outbound
LinkedIn outreach
Email marketing
Prospecting
Cold outreach
Follow-up systems
Q&A and Reddit marketing
Community-based acquisition
Paid Marketing & Conversion
Paid marketing strategy
Campaign management
Performance optimization
Landing-page optimization
Conversion rate optimization
Experience & Results
14+ years across marketing, sales, business development, and customer acquisition. Around 12 years with MNCs and startups, followed by 2+ years running my own marketing agency. I currently lead a 7-member team.
Results include:
1,000+ SaaS sign-ups in one quarter
10–15 qualified leads per month for service businesses after the initial growth period
Strong Google rankings for client websites
Increased visibility across AI search platforms
End-to-end acquisition campaigns across different industries and markets
I’m Rishabh. My role is to look at the complete growth picture, identify what is actually limiting customer acquisition, and build the strategy and execution needed to move the business forward.
FAQs
Rishabh's other services
$45 /hr