What's included

• Heuristic & Usability Evaluation Report

  - A detailed assessment of the website or app’s usability based on established UX principles. - Identification of key usability issues and areas for improvement. - Mapping of current user journeys from entry to conversion points. - Identification of friction points or confusing pathways that may hinder user experience.

• UX Performance Metrics Review

  - Analysis of key metrics like bounce rates, time on page, conversion rates, etc., to identify behavioral trends. - Recommendations based on data insights for improving user engagement and satisfaction.

• Competitor Analysis

  Benchmarking the product against competitors, highlighting strengths, weaknesses, and areas where the user experience can be improved.

• User Testing Plan

  - A framework for conducting user tests (e.g., tasks for users, target personas). - Recommendations for tools or platforms to use for testing (e.g., Maze, UserTesting).

• Lo-Fi & Hi-Fi Wireframes

  - Basic wireframes outlining the structure and layout of key screens or pages. - Initial ideas on navigation, content placement, and interactions. - Stakeholder interview and evaluation. - Fully designed, clickable prototypes showcasing the final visual design. - Realistic user interactions, animations, and transitions to simulate the final product experience. - Highlight of improved flows based on the UX audit recommendations.

• Responsive Design Prototypes

  - Prototypes for various screen sizes (desktop, tablet, mobile) to ensure the design works across devices. - Consideration for mobile-first design principles. - Developer-ready assets.

• Feedback & Iterations

  - Delivery of a round of design iterations based on user feedback or stakeholder review of the prototype. - Refinements to enhance usability and functionality before final handoff.