Social Media Manager

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About this service

Summary

Digital marketing managers are responsible for developing comprehensive digital marketing strategies that encompass various online channels. They plan and execute online advertising campaigns, optimizing them for maximum return on investment. Additionally, they perform in-depth search engine optimization (SEO) to improve website visibility in search results, employ content marketing to engage the audience, manage social media platforms to foster online communities, and execute email marketing campaigns for lead nurturing and customer retention. They also analyze performance through analytics and conversion rate optimization (CRO), ensuring that the user experience and conversion funnels are optimized. Online reputation management, marketing automation, budget allocation, competitor analysis, and compliance with data privacy regulations are integral parts of their role. In larger organizations, they may lead and mentor digital marketing teams.

Digital marketing managers review campaign performance, make data-driven decisions for continuous improvement, and ensure their marketing activities adhere to legal and ethical standards. Their multifaceted role involves both strategic planning and hands-on execution across various digital marketing channels, with the overarching goal of achieving business objectives, enhancing brand visibility, and driving conversions in an ever-evolving digital landscape.

What's included

Digital Strategy Development
Develop a comprehensive digital marketing strategy aligned with the company's overall marketing and business objectives.
Online Advertising Campaigns
Create and manage pay-per-click (PPC) advertising campaigns, such as Google Ads and social media advertising. Monitor and optimize ad performance to maximize ROI.
Search Engine Optimization (SEO)
Improve website visibility in search engine results pages (SERPs). Conduct keyword research and optimize on-page and off-page SEO elements.
Content Marketing
Develop and oversee content marketing strategies, including blog posts, articles, videos, infographics, and more. Ensure content is relevant, engaging, and optimized for search engines
Social Media Management
Manage and maintain the company's social media profiles. Create and curate content for social media platforms. Engage with the audience and monitor social media metrics.
Email Marketing
Plan and execute email marketing campaigns. Segment email lists for targeted messaging. Monitor email open rates, click-through rates, and conversions.
Analytics and Reporting
Use analytics tools to track and analyze website traffic, user behavior, and campaign performance. Generate reports and provide insights for data-driven decision-making
Conversion Rate Optimization (CRO)
Identify areas for improving website user experience and conversion funnels. Implement A/B testing and other CRO tactics.
Online Reputation Management
Monitor online reviews and mentions of the brand. Respond to customer feedback and manage the company's online reputation.
Campaign Performance Reviews:
Regularly assess campaign performance and adjust strategies as needed to achieve goals. Provide insights and recommendations to the leadership team.