UGC means user-generated content. It is content created specifically for the brand's aesthetic that is organic and relatable to their everyday consumers. Brands can use this content on their social media platforms as a form of advertisement.

The reality is that people buy from people. Consumers no longer resonate with high production ads that are so polished, it becomes un-relatable. They want to see real people using products and sharing their genuine thoughts. Consumers want to see these products in real-life settings so it feels attainable. The key is create tangible content for users to envision using the products.