Branding

Mahmoud Debsawi

Starting at

/hr

About this service

Summary

Creatively driven solutions to visualize your brand story, powerful designs to help you communicate with your brand audience, and design it to be timeless and unique.

Process

Want to visualize your brand story?

Here's my branding & design process ...

Step 1: Discovery

This is a 2 hour deep-dive interview where I will get to know everything about your business - where you are, where you've been, and where you want to go. My branding brain will ask you a series of questions where I will get to know all about your customers, your competitors, your industry niche, and your long term goals for your business.

Step 2: Direction

My branding services will take a week to go through all the material that we've gathered in Step 1. I will do my own research, and validate my findings. We will then get back to you with a brand strategy to attain your business goals. This direction will include a unique brand positioning for your business, 3 taglines, 3 look and feel mood-board options, and voice & tone that your business needs to communicate to appeal to your ideal audience.

Step 2: Design

Once you pick a mood board direction, I will create 3 logo design options that appeal to your ideal audience. On finalizing the logo, I will put together a brand guide, that shows the logo variations, primary & secondary typeface, color palette. We will then commence with the design & development of the website, social media content templates, and other marketing collaterals.

What's included

Brand Strategy
- Brand Positioning - Brand Story / Manifesto - Brand Values & Persona - Taglines x 3 - Target Customer Analysis - Competitive Landscape Analysis - Brand Voice & Tone - Brand Look & Feel (3 Mood-boards)
Visual Identity
- Logo designs (3 options) - Color palette - Font family - Website Homepage Mockup - Business Card Mockup - Social Media Posts Mockup - Other Branding & Marketing Collateral Mockups - Brand Identity Guide

Example projects