Blogs are generally intended to have a direct connection with the reader; they're semi personal. I mean, no one really clicks on a blog unless they're actually really interested, know the person posting it, or it applies to them in some way. I will endeavour to create this connection with your reader, regardless of the topic. Your audience will know that you are a real human, and that real humans are invited to read and engage. Let's give them a reason to sign up to your Newsletter. Oh, and if you need follow up blogs? I got you.

What you say at the start will determine if they stay or go. Let's create a heading and intro that grab attention with enough mystery to keep them reading.

Up to three amendments - including full edit and proof-read.