Brand Strategy + Visual Identity (Pro Package)

Mariana Caro | Rue Haus®

Starting at

1,500

About this service

Summary

For brands ready to become iconic within their industry.

A strategic package that maps out your brand vision through thoughtful design and detailed planning. The Pro Package is crafted for established businesses, luxury brands, and high-level projects that are ready to go beyond aesthetics and build a solid, recognizable identity. Perfect for those seeking to elevate, refine, and position themselves as leaders — whether through repositioning, scaling, or expanding into new markets.

Here, we dive deep into brand architecture, and high-level storytelling, creating a cohesive identity prepared for the future — one capable of building recognition, credibility, and cultural impact. If your goal is to create a premium brand legacy, influence, and cultural relevance, The Pro Package provides the strategic foundation and sophisticated design execution to make it happen.

FAQs

What will you need from me to get started?
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.
Can I request a custom package based on my needs?
Absolutely! Drop me a message and we can discuss your situation.
How will I be able to edit my editable templates?
Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.
What if I don’t know what I want yet?
That’s exactly why you come to Rue Haus. Through our Playground Method™, we guide you from uncertainty to clarity, ensuring every decision is rooted in strategy and impact.
Can you help reposition an existing brand?
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Why is branding such a significant investment?
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
What if I need to launch soon and don’t have weeks to prepare?
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.

What's included

Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Pro Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary, Secondary logos + Wordmark.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Collateral Designs
3 Custom Collaterals with mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.
Final Files
Provided in AI, EPS, SVG and PNG.