Brand Strategy + Visual Identity (Pro Package)Mariana Caro | Rue Haus®
For brands ready to become iconic within their industry.
A strategic package that maps out your brand vision through thoughtful design and detailed planning.
The Pro Package is crafted for established businesses, luxury brands, and high-level projects that are ready to go beyond aesthetics and build a solid, recognizable identity. Perfect for those seeking to elevate, refine, and position themselves as leaders — whether through repositioning, scaling, or expanding into new markets.
Here, we dive deep into brand architecture, and high-level storytelling, creating a cohesive identity prepared for the future — one capable of building recognition, credibility, and cultural impact. If your goal is to create a premium brand legacy, influence, and cultural relevance, The Pro Package provides the strategic foundation and sophisticated design execution to make it happen.
What's included
Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Pro Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary, Secondary logos + Wordmark.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Collateral Designs
3 Custom Collaterals with mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.
Final Files
Provided in AI, EPS, SVG and PNG.
FAQs
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.
Absolutely! Drop me a message and we can discuss your situation.
Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.
That’s exactly why you come to Rue Haus. Through our Playground Method™, we guide you from uncertainty to clarity, ensuring every decision is rooted in strategy and impact.
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.
Mariana Caro's other services
Starting at$1,500
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Midjourney
Brand Design
Brand Strategist
Graphic Designer
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Mariana Caro | Rue Haus® Mexico City, Mexico
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Brand Strategy + Visual Identity (Pro Package)Mariana Caro | Rue Haus®
Starting at$1,500
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Midjourney
Brand Design
Brand Strategist
Graphic Designer
For brands ready to become iconic within their industry.
A strategic package that maps out your brand vision through thoughtful design and detailed planning.
The Pro Package is crafted for established businesses, luxury brands, and high-level projects that are ready to go beyond aesthetics and build a solid, recognizable identity. Perfect for those seeking to elevate, refine, and position themselves as leaders — whether through repositioning, scaling, or expanding into new markets.
Here, we dive deep into brand architecture, and high-level storytelling, creating a cohesive identity prepared for the future — one capable of building recognition, credibility, and cultural impact. If your goal is to create a premium brand legacy, influence, and cultural relevance, The Pro Package provides the strategic foundation and sophisticated design execution to make it happen.
What's included
Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Pro Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary, Secondary logos + Wordmark.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Collateral Designs
3 Custom Collaterals with mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.
Final Files
Provided in AI, EPS, SVG and PNG.
FAQs
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.
Absolutely! Drop me a message and we can discuss your situation.
Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.
That’s exactly why you come to Rue Haus. Through our Playground Method™, we guide you from uncertainty to clarity, ensuring every decision is rooted in strategy and impact.
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.
Mariana Caro's other services
$1,500