Timeless Brand Identity

Pro

Claudio Bressan

Contact for pricing

About this service

Summary

I offer strategic logo design and brand identity solutions that go beyond aesthetics, helping businesses build a strong, memorable, and cohesive visual presence. My approach combines design, storytelling, and strategy, ensuring that every element—from the logo to typography and color palette—is crafted with purpose and aligned with your brand’s values. What makes me unique is my ability to translate brand identity into a visual system that is not only beautiful but also versatile and impactful across all platforms.

Process

1. Initial Discussion Our journey begins with an in-depth conversation to understand your business, goals, and target audience. This phase also includes an analysis of your market and competitors to uncover opportunities that will help differentiate your brand and make it stand out effectively.

2. Contract & Payment Terms Once we’ve aligned on the project scope, a formal contract will be created, outlining the terms, deliverables, and timelines. A 50% advance payment is required to kick off the project, ensuring commitment and allowing us to start the design process without delay.

3. Market Research I’ll conduct thorough research into your industry, competitors, and target audience. By understanding trends, customer preferences, and market gaps, I can develop a brand identity that resonates with your audience and stands out from the competition.

4. Visual Identity Design This is where your brand begins to take shape. I’ll create a unique visual identity, which includes:

Logo Design: Crafting a logo that reflects your brand’s essence.

Color Palette: Selecting colors that align with your brand’s personality.

Typography: Choosing fonts that complement your style.

Imagery: Curating images that visually represent your brand story.

5. Brand Guidelines To ensure brand consistency, I’ll develop a detailed brand guidelines document, outlining proper usage of your logo, color palette, typography, and imagery. This includes templates for presentations and social media, so you can maintain a professional and cohesive look across all your materials.

6. Marketing Materials I’ll design essential marketing materials like business cards, brochures, and digital assets (for websites and social media), ensuring that your brand remains engaging and professional across all touchpoints. These materials are crucial in presenting a polished and consistent image to your audience.

7. Delivery Once the designs are finalized and approved, I’ll deliver a comprehensive set of brand assets along with your brand guidelines, ensuring consistent and effective use across various platforms and media.

8. Final Payment Upon completion and delivery of all the agreed materials, the remaining 50% balance is due. This marks the end of our collaboration, leaving you with a strong visual identity ready to make an impact.

FAQs

What is included in the brand guidelines? Brand guidelines encompass logo usage, color codes, typography, imagery guidelines, and tone of voice. This ensures your brand remains consistent and recognizable across all mediums and applications.

How long does the branding process take? The process typically takes between 2 to 4 weeks, depending on the scope of the project. Clear communication and mutual adherence to timelines help ensure efficient progress and timely delivery of your brand’s identity.

What's included

The Logo
The primary logo that represents the core identity of your brand.
Logo Variations
Adaptations of the main logo in different styles and formats for various applications.
Typography
Carefully selected fonts with clear typography guidelines to maintain brand consistency.
Color Palette
A thoughtfully curated set of brand colors designed to evoke the right emotions and reinforce your identity.
Visual Elements
Additional graphic assets such as patterns, textures, or custom illustrations to enhance your brand’s visual language.
Brand Guidelines
A comprehensive document outlining logo usage, color codes, typography rules, and best practices for brand consistency.
Stationery Design
Professionally designed materials including business cards, letterheads, envelopes, and other essential branded assets.
Digital Assets
Optimized profile pictures, banners, and other graphics for social media and online platforms.
Final Presentation
A structured presentation summarizing the design process, showcasing all deliverables, and explaining their alignment with your brand’s goals.

Recommendations

(5.0)

Pietro Marin

Client • Feb 24, 2025

Recommended

Working with Claudio was an outstanding experience. He is highly professional, attentive to details, and truly understands the needs of his clients. From the very first meeting, he demonstrated a deep knowledge of branding and a strategic approach to design. His ability to translate ideas into impactful visuals is remarkable, and his communication throughout the process was always clear and efficient.

Nicolae Rotaru

Client • Feb 23, 2025

Recommended

We asked Claudio to create a logo for our automotive photography business, and the result exceeded our expectations. He immediately understood what we were looking for: a design that would perfectly represent the speed and precision that define our work, but with a touch of elegance. The logo he delivered not only reflects our vision perfectly, but it also helps our brand stand out in a competitive market. We are really happy with the work he did and highly recommend him!

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist