Brand Messaging & Story Frameworks

Pro

Alana Botdorf

Starting at

1,750

About this service

Summary

I help brands clarify their message and craft a story that connects emotionally while driving results. Through a mix of narrative strategy and practical frameworks, I translate your mission, values, and audience insights into language and structure that elevate your brand across all platforms.

Offerings include: Brand messaging guides, story frameworks, mission and values development, website or campaign copy foundations, and audience positioning statements.

(Pricing varies by project scope, typically starting at $1750+ depending on brand complexity, audience research, and deliverables. Hourly engagements available upon request.)

FAQs

Can you design within our existing brand guidelines?
Yes, I can match your existing brand or help refresh your look and feel if needed.
What presentation tools do you work in?
Canva, PowerPoint, and Google Slides — depending on your team’s workflow.
Do you handle copywriting or just design?
Both. I specialize in uniting strategic messaging with elevated visuals.

What's included

Deliverable 1: Brand Discovery & Messaging Audit
I’ll review your current brand language, audience touchpoints, and positioning to identify key themes and opportunities for clarity.
Deliverable 2: Core Story Framework
I’ll develop a clear, memorable brand story that defines who you are, what you do, and why it matters, aligned with your audience’s motivations and needs.
Deliverable 3: Messaging Pillars & Tone Guide
You’ll receive defined messaging pillars, tone of voice examples, and key phrases to ensure consistent brand communication across platforms.
Deliverable 4: Narrative Flow & Application
I’ll map how your story translates into website sections, social captions, or campaign language to keep your message cohesive and actionable.
Deliverable 5: Final Brand Messaging Document
You’ll receive a polished, easy-to-reference PDF or Google Doc outlining your full messaging framework, ready for team or agency use.

Duration

1 week

Skills and tools

Creative Strategist

Communications Specialist

Content Creator