What's included

• Brand Strategy Workshop

  During this collaborative workshop, we take a deep dive into your business ambitions. We're on the lookout for all the valuable insights that can be harmonized into a powerful and distinctive brand story.

• Research & Development

  After the workshop, I dive deep into the world of your audience. By getting to know your desired target group deeply (their needs, desires and pain points) I can refine my ideas into a cohesive brand narrative that will connect effectively.

• Brand Playbook

  At last, I bring together all these details into a ready-to-use guide that encompasses all the important information you need for establishing and upholding your brand, all in one place.

• Creative Strategy

  Behind every great design is a well-crafted direction. I'll analyse your brand core and decide on the best way to visually represent your unique brand personality.

• Logo Design

  I'll create a responsive logo system that looks good in all sizes. The primary logo is created to be used in big sizes, while a brand mark serves as a social media icon, website favicon, or anywhere where there isn't enough space for the full logo.

• Colour Palette

  Following the creative strategy, we'll unleash your brand's true colours. A branded colour palette is your brand’s visual heartbeat. From your logo to any branded touchpoints, when used consistently, a colour palette helps with brand recognition and creates trust. A cohesive palette ties all your visuals together, making your brand unmistakable.

• Typography System

  Another important element in showcasing your brand personality. I will create a cohesive 2 typeface system that complements the rest of the identity.

• Brand Elements (optional)

  Depending on your brand's specific needs, I can create supporting visual elements such as brand pattern, icons or simple illustrations.

• Brand Guidelines

  Together with your final assets, you'll get in-depth guidelines that demonstrate how to effectively implement your new visual identity and all its elements across different touchpoints.